Virginia Beach, 23462, VA,
United States
Southside Harley-Davidson United States Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Southside Harley-Davidson United States and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Southside Harley-Davidson United States employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Southside Harley-Davidson United States has purchased the following applications: Rollick Customer Experience for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Southside Harley-Davidson United States is running and its propensity to invest more and deepen its relationship with Rollick or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Southside Harley-Davidson United States revenues, which have grown to $11.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Southside Harley-Davidson United States intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rollick | Legacy | Rollick Customer Experience | Customer Experience | CRM | n/a | 2022 | 2023 |
In 2022, Southside Harley-Davidson United States implemented Rollick Customer Experience with vendor Rollick. The deployment targeted Customer Experience to improve online lead generation and sales conversion at the dealership.
The implementation deployed GoRollick, RollickEngage digital retailing, RollickNurture lead nurture, and Lightspeed Lens/Score as the core functional modules. Configuration focused on digital retailing workflows, lead scoring and lensing, and automated nurture sequences to qualify inbound shoppers and hand off higher intent opportunities to dealership sales staff.
Deployment was executed at the dealer level in the United States and operated across sales and marketing functions within Southside Harley-Davidson. Governance emphasized operational use of the Rollick Customer Experience suite inside day to day sales processes, and Rollick case material reports the U.S. dealer implementation produced measurable increases in qualified leads and conversion rates.
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Marketing Automation | CRM |
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2022 | 2023 |
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