Southwest Media Group
1717 Main St. 40th Floor,
Dallas, 75201, TX,
United States
Dallas, 75201, TX,
United States
1 214-561-5678
Media
Southwest Media Group Technographics
Southwest Media Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Southwest Media Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Southwest Media Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Southwest Media Group has purchased the following applications: Domo for Analytics and BI in 2012, Microsoft 365 for Collaboration in 2021, LeadLander for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Southwest Media Group is running and its propensity to invest more and deepen its relationship with Domo , Microsoft , LeadLander or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Southwest Media Group revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Southwest Media Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Southwest Media Group Tech Stack and Enterprise Applications
Southwest Media Group Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Domo | Legacy | Domo | Analytics and BI | Analytics and BI | n/a | 2012 | 2018 |
In 2012, Southwest Media Group implemented Domo as its core Analytics and BI platform to centralize media performance reporting and executive KPI monitoring. The Domo deployment was scoped to support the company responsibility areas of agency growth, profitability, client satisfaction, and new business development across its marketing services lines.
The implementation prioritized executive dashboards and campaign reporting, including media performance analytics, cross channel attribution, client facing scorecards, and new business pipeline tracking. Configuration included ETL and data ingestion workflows to normalize feeds and automate scheduled reporting for account management and executive review.
Integrations made explicit in the implementation included DataXu, Sizmek, CompetePro, and Forrester to consolidate programmatic, ad serving, competitive intelligence, and market research signals into Domo. Operational coverage spanned media planning, account services, digital strategy and analytics functions and supported named client programs such as OMNI Hotels and Resorts across 12 properties, DAVE and BUSTERS across 65 stores, THE PARKING SPOT in 20 markets, and Texas Health Resources across 16 hospitals in the DFW market.
Governance centered on centralized reporting ownership by the analytics team, standardized KPI definitions aligned to executive level objectives, and scheduled rollups for external agency partners including creative, SEM SEO, PR, web design and branding vendors. The platform was configured to deliver repeatable dashboards for Market Scouting, Wayfinding and event programs such as the SMG Digital Summit to ensure consistent measurement across SMG service lines.
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Southwest Media Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Southwest Media Group implemented Microsoft 365 for Collaboration. The deployment covers the company and its 150 employees in the United States and centers on cloud-hosted Microsoft 365 services provisioned through a single tenant.
Microsoft 365 deployment focused on Collaboration capabilities including Exchange Online for email, Microsoft Teams for real-time collaboration and meetings, SharePoint Online for intranet and content management, OneDrive for file synchronization, and Office applications for co-authoring and editorial workflows. Identity and access are managed through Azure Active Directory to enable single sign-on and role-based access controls. Configuration emphasized SharePoint site structure, Teams governance, and OneDrive provisioning aligned with media production content lifecycles.
Operational coverage spans editorial, production, marketing, and sales functions, with Collaboration workflows designed to support content creation, approvals, and remote production coordination. Governance includes tenant-level administration, information governance policies, retention and access controls, and defined channel and site ownership to manage content permissions. Microsoft 365 is used as the primary Collaboration layer to centralize communication and document management across the organization.
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Southwest Media Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LeadLander | Legacy | LeadLander | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, Southwest Media Group implemented LeadLander on its public website. LeadLander was deployed as a web‑based visitor tracking and identification layer to deliver Marketing Analytics to the organization, instrumenting site pages for anonymous visitor resolution, company identification and campaign source attribution.
The deployment focused on website instrumentation and inbound lead enrichment, with LeadLander dashboards and reports used by marketing and sales teams for lead qualification and campaign analysis. Governance centered on script configuration and reporting access controls, and operational processes were adapted to standardize tracking nomenclature and to route identified leads into marketing and sales workflows for follow up.
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Southwest Media Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Southwest Media Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
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Director of Digital Marketing and Analytics | Director | Marketing | |
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Digital Media Planning and Analytics Strategist | Manager | IT | |
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President | CXO | Finance | |
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Apps Being Evaluated by Southwest Media Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Southwest Media Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Southwest Media Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Southwest Media Group Technographics
Southwest Media Group is a Media organization based in United States,
with around 150 employees and annual revenues of $40.0 million.
Southwest Media Group operates a diverse technology stack with applications such as
Domo, Microsoft 365 and LeadLander,
covering areas like Analytics and BI, Collaboration and Marketing Analytics.
Southwest Media Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Domo, Microsoft and LeadLander.
Southwest Media Group recently adopted applications including
Microsoft 365 in 2021, LeadLander in 2021 and Microsoft Azure Cloud Services in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Southwest Media Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Southwest Media Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Southwest Media Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.