Meaux, 77100,
France
Sowato Technographics
Sowato Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sowato and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Sowato employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sowato has purchased the following applications: NCH Software Videopad for Video Editing in 2021, Google Tag Manager for Tag Management in 2022, MailChannels for Transactional Email in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sowato is running and its propensity to invest more and deepen its relationship with NCH Software , Google , MailChannels or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sowato revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sowato intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sowato Tech Stack and Enterprise Applications
Sowato Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NCH Software | Legacy | NCH Software Videopad | Video Editing | Content Management | n/a | 2021 | 2021 |
In 2021, Sowato implemented NCH Software Videopad for Video Editing. The deployment was a lightweight, user-level adoption centered in the companys Marketing and Communications functions during a May to July 2021 internship in Meaux, and it supported day-to-day content production for a small professional services firm of approximately 10 employees.
NCH Software Videopad was used to produce customer review videos for YouTube and to create short form assets for LinkedIn, Facebook, and Instagram. The work used core Video Editing capabilities such as timeline editing, transitions, titles and captions, basic audio mixing, and export to common video formats, enabling edited assets to be prepared for social channels and for embedding on the corporate website. The intern used Videopad output to support sales material creation and social content publishing workflows.
Operational coverage included Marketing, Communications, and elements of Sales enablement, with content production managed at the user level by the marketing assistant role. Governance and workflow were informal and tactical, focused on content sourcing, editing, and publishing cadence rather than centralized digital asset management. This record documents Sowato NCH Software Videopad Video Editing usage as a practical, role-driven content production capability within the firms marketing toolkit.
|
Sowato CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2022 | 2022 |
|
Sowato PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MailChannels | Legacy | MailChannels | Transactional Email | PaaS | n/a | 2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Sowato
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Sowato Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||