Spark Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Spark and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Spark employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Spark has purchased the following applications: Intel Cloud PMS for Hotel Property Management in 2023, Google Tag Manager for Tag Management in 2022, Cloudflare CDN for Content Delivery Network in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Spark is running and its propensity to invest more and deepen its relationship with Hoteliers Guru , Google , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Spark revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Spark intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hoteliers Guru | Legacy | Intel Cloud PMS | Hotel Property Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023 Spark deployed Intel Cloud PMS as its Hotel Property Management solution and integrated the application onto its public website for direct booking and property operations. Spark is a Thailand based professional services firm with approximately 50 employees, and Intel Cloud PMS was implemented to serve property level operational needs across reservations and front desk functions.
The Intel Cloud PMS implementation centers on core Hotel Property Management capabilities including reservations and booking engine configuration, front desk and check in check out workflows, housekeeping and room status management, guest profile and CRM style record keeping, rate and inventory control, and folio and invoicing functions. Configuration work focused on user roles and permissions, rate rule setup, and standard operational automations typical for property management platforms.
Integrations include a direct website integration to surface the Intel Cloud PMS booking flow on Spark web pages, enabling online reservations to populate the central PMS. Operational coverage spans reservations, front desk, housekeeping, and finance related billing workflows at the property level in Thailand, with channel distribution and rate management handled within the Hotel Property Management context.
Governance was framed around centralizing reservation workflows, establishing role based access for front desk and back office staff, and codifying check in check out and housekeeping procedures within the Intel Cloud PMS configuration. The rollout emphasized site level configuration and staff operational alignment to the platform, with training and procedural documentation used to operationalize the Hotel Property Management controls.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2022 | 2022 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2022 | 2022 |
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