SparkBeyond
2 Eastbourne Terrace,
London, W2 6LG,
United Kingdom
London, W2 6LG,
United Kingdom
n/a
Professional Services
SparkBeyond Technographics
SparkBeyond Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SparkBeyond and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 135 SparkBeyond employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SparkBeyond has purchased the following applications: Microsoft Azure Cognitive Services (AI) for Cognitive Computing in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, Hotjar for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SparkBeyond is running and its propensity to invest more and deepen its relationship with Microsoft , Google , Chili Piper or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SparkBeyond revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SparkBeyond intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SparkBeyond Tech Stack and Enterprise Applications
SparkBeyond AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cognitive Services (AI) | Cognitive Computing | AI-Powered Application | n/a | 2018 | 2019 |
In 2018, SparkBeyond deployed Microsoft Azure Cognitive Services (AI) as the foundation of a Microsoft Azure-based Problem Solving Platform for Zabka, positioning the implementation within the Cognitive Computing category to address complex retail analytics. The deployment began in August 2018 and framed the engagement as an AI-first analytics capability to convert disparate retail data into actionable hypotheses and models.
The implementation concentrated on problem solving and predictive analytics capabilities, including automated hypothesis generation, predictive modeling for item pricing, and scenario-based revenue forecasting. SparkBeyond configured pipelines to ingest and normalize disparate transactional and operational data, and to surface algorithmically generated insights that supported pricing optimization and site selection use cases.
Operational coverage extended across Zabka merchandising, revenue planning, and real estate teams in Poland, with the Microsoft Azure Cognitive Services (AI) platform hosted on Azure to provide scalable compute and model orchestration. The solution centralized analytics workflows for cross-functional consumption, enabling business users to evaluate candidate hypotheses for pricing and new store locations within a governed cloud environment.
Governance practices were introduced to formalize analytics workflows and model stewardship on the Azure platform, shifting Zabka toward hypothesis-driven decision processes. As a result of the 2018 implementation, SparkBeyond helped Zabka gain greater insight into item pricing, revenue forecasting, and optimal locations for new stores.
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SparkBeyond Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014 SparkBeyond implemented Google Workspace (Formerly Google G-Suite) to provide a unified Collaboration platform across the organization, and the implementation is visible in use on their website. The deployment centers on Google Workspace as a cloud native SaaS tenancy provisioned to SparkBeyond s corporate domain and configured to support company email and web presence verification.
Configuration covered core Collaboration modules including Gmail, Google Drive, Google Docs, Google Sheets, Google Slides, Google Calendar, Google Groups and the Google Workspace admin console, with domain verification and email routing configured to align with the company website. Administrative controls and group based access were established through the Google Workspace admin console, enabling centralized account provisioning, role based access controls and standard user lifecycle workflows.
Operational scope mapped to SparkBeyond s corporate functions, supporting collaboration for professional services workflows across teams such as research, product, sales and operations for an employee base of approximately 135. Governance was implemented through centralized administration, group membership policies and account provisioning processes managed from the admin console, with cloud billing and license management maintained at the tenancy level.
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Online Meeting Scheduling | Collaboration |
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2021 | 2021 |
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SparkBeyond CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, SparkBeyond deployed Hotjar on its public website to capture user behavior and feedback as part of its Customer Experience tooling. The implementation uses the Hotjar client-side script to instrument session recordings, heatmaps, on-page surveys and funnel analysis, delivering both qualitative and quantitative behavioral analytics to inform digital product decisions. Hotjar is positioned to surface interaction patterns for product, UX and marketing teams, enabling prioritized troubleshooting of usability issues.
The deployment scope is the external website, with data collection focused on key interaction points and conversion flows and analytics workflows routed to product discovery and content optimization efforts. Governance centered on configuring sampling, recording rules and consent aligned data capture, to reduce exposure of sensitive inputs and comply with cookie consent practices. Operational ownership resides with digital product and growth teams who use Hotjar for hypothesis validation and to triage user experience issues, following a common Customer Experience implementation pattern for web behavioral analytics.
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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SparkBeyond ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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SparkBeyond TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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SparkBeyond IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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SparkBeyond CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at SparkBeyond
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by SparkBeyond Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from SparkBeyond IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the SparkBeyond digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD SparkBeyond Technographics
SparkBeyond is a Professional Services organization based in United Kingdom,
with around 135 employees and annual revenues of $15.0 million.
SparkBeyond operates a diverse technology stack with applications such as
Microsoft Azure Cognitive Services (AI), Google Workspace (Formerly Google G-Suite) and Hotjar,
covering areas like Cognitive Computing, Collaboration and Customer Experience.
SparkBeyond has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Google and Contentsquare.
SparkBeyond recently adopted applications including
Chili Piper ChiliCal in 2021, Hotjar in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of SparkBeyond’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates SparkBeyond’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete SparkBeyond technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.