Addison, 75001, TX,
United States
Splash Media Group Technographics
Splash Media Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Splash Media Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Splash Media Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Splash Media Group has purchased the following applications: Domo for Analytics and BI in 2015, Adobe Connect for Audio Video and Web Conferencing in 2021, GoDaddy for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Splash Media Group is running and its propensity to invest more and deepen its relationship with Domo , Adobe Systems , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Splash Media Group revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Splash Media Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Splash Media Group Tech Stack and Enterprise Applications
Splash Media Group Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Domo | Legacy | Domo | Analytics and BI | Analytics and BI | n/a | 2015 | 2018 |
In 2015, Splash Media Group implemented Domo as its Analytics and BI platform to centralize media performance reporting and analytics. The company is a United States based media firm with approximately 150 employees, and responsibilities for the implementation included data analysis, Domo data modeling, visualization cards design, data extraction and transformation, and SQL-based data work. Domo was used to support strategy and marketing decisioning through consolidated reporting and reusable visualization assets.
Implementation focused on Domo data modeling and the design of visualization cards and dashboards, with configuration of dataflows and SQL transformations to standardize event and engagement metrics. Functional capabilities implemented included ETL-style data extraction and transformation, reusable data models, and card authoring for stakeholder-facing dashboards. The team employed Domo data modeling and SQL for data shaping and card-level metric definitions.
Integrations connected Domo to digital analytics and social platforms, specifically Google Analytics, Facebook, Twitter, and LinkedIn, enabling consolidated cross-channel reporting. Operational ownership reported directly to the Director of Strategy, establishing governance for card publishing, data model stewardship, and analytics request workflows across strategy and marketing teams. Workstreams emphasized iterative card design and SQL-driven data pipelines, with deployment and daily use centered in the United States.
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Splash Media Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Splash Media Group deployed Adobe Connect on its website. Adobe Connect functions as the companys Audio Video and Web Conferencing platform, embedded into public site pages to host live webinars and client-facing virtual events and to provide on-demand recordings for audiences.
The implementation emphasizes web-embedded meeting instances and persistent meeting rooms, leveraging Adobe Connect recording and registration capabilities and centralized content management for session assets. Operational coverage centers on marketing and client engagement workflows, with centralized meeting administration controlling user roles, permissions, session templates, and publishing workflows to ensure consistent attendee experiences and streamlined session provisioning.
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Splash Media Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021, Splash Media Group implemented GoDaddy as its web hosting platform. GoDaddy is deployed in the Application Hosting and Computing Services category to host the corporate website and provide domain management for Splash Media Group.
The implementation focuses on website hosting, domain name management, DNS resolution, SSL certificate provisioning, and the compute and storage resources needed to serve public web content, aligning with common Application Hosting and Computing Services capabilities. Operational ownership is concentrated in the web operations and marketing teams, which manage content publishing workflows, hosting configuration, and site administration through the GoDaddy control plane.
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Splash Media Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Director of Strategic Development | Director | Finance | ||||
| Director Of Strategy | Director | Finance | ||||
| CMO | CXO | Finance |
Apps Being Evaluated by Splash Media Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||