Sportina Technographics
Sportina Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sportina and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2300 Sportina employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sportina has purchased the following applications: Oracle Retail Merchandising System for Retail Management in 2019, Telerik Sitefinity CMS for Web Content Management in 2018, Oracle Retail Store Inventory Management for Inventory Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sportina is running and its propensity to invest more and deepen its relationship with Oracle , Progress Software , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sportina revenues, which have grown to $520.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sportina intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sportina Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail Merchandising System | Retail Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Sportina implemented Oracle Retail Merchandising System to introduce Oracle Retail Merchandise Financial Planning and subsequently an Oracle Retail Lifecycle Inventory Planning framework. The work was undertaken within the Retail Management category and targeted core merchandising and inventory planning workflows at the retailer.
The initial implementation delivered Oracle Retail Merchandise Financial Planning, configured and deployed in a 16 week engagement with Oracle PartnerNetwork member Pronos, focusing on financial planning cycles, budget-to-forecast alignment, and merchandise financial workflows. This was followed by an Oracle Retail Lifecycle Inventory Planning framework designed by Oracle Retail Consulting and implemented in under eight months, emphasizing inventory lifecycle policies and planning orchestration across product lifecycles.
Operational coverage included merchandising, assortment planning, inventory planning, and financial planning teams across Sportina, aligning merchandise financial planning processes with lifecycle inventory controls. The program used the Oracle Retail Merchandising System as the central planning engine to standardize planning terminology and workflows across those business functions.
Governance and rollout were executed as sequential projects, with Pronos leading the rapid Merchandise Financial Planning deployment and Oracle Retail Consulting designing the broader lifecycle inventory planning framework. Timeboxed delivery timelines of 16 weeks and under eight months defined milestone governance, configuration handover, and the staged adoption of the Oracle Retail Merchandising System.
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Retail Management | ERP Services and Operations |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Progress Software | Legacy | Telerik Sitefinity CMS | Web Content Management | Content Management | n/a | 2018 | 2018 |
In 2018, Sportina deployed Telerik Sitefinity CMS for Web Content Management to power its public website. The implementation used Telerik Sitefinity CMS, a Progress Software product, as the centralized platform for managing site pages, templates, and media assets. Deployment prioritized the customer-facing site and central editorial operations supporting retail digital presence.
Configuration emphasized core Web Content Management capabilities including content authoring, page templating, digital asset management, and role based editorial workflows to support marketing and merchandising functions. The solution was provisioned to editorial and marketing teams for content lifecycle management and multi site publishing across brand touchpoints. Governance centered on role based publishing approvals and template driven design patterns to streamline content updates and maintain consistent presentation.
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail Store Inventory Management | Inventory Management | SCM | n/a | 2019 | 2019 |
In 2019, Sportina implemented Oracle Retail Store Inventory Management to establish a structured inventory planning layer for its retail merchandise operations. The project targeted merchandising and store operations workflows, aligning inventory planning with financial merchandising processes across the organization.
Sportina deployed Oracle Retail Merchandise Financial Planning as an initial module, completing that implementation in 16 weeks with Oracle PartnerNetwork member Pronos. That rollout was followed by an implementation of an Oracle Retail Lifecycle Inventory Planning framework designed by Oracle Retail Consulting, completed in under eight months, embedding lifecycle planning and replenishment orchestration into the planning cadence.
The Oracle Retail Store Inventory Management implementation centralized inventory planning and allocation capabilities consistent with the Inventory Management category, combining merchandise financial planning and lifecycle inventory planning to support store-level inventory visibility, allocation, and replenishment workflows. The deployment emphasized modular configuration of planning and lifecycle components to align demand signals with merchandising financial plans.
Governance changes focused on formalizing merchandising planning cycles and handoffs between planning and store operations, with Sportina coordinating process and configuration decisions with Pronos and Oracle Retail Consulting. The implementation narrative centers on integrating merchandise financial planning and lifecycle inventory planning into a unified Inventory Management posture using Oracle Retail technologies.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Sportina
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Apps Being Evaluated by Sportina Executives
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