St. George, 84770, UT,
United States
Squatty Potty Technographics
Squatty Potty Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Squatty Potty and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Squatty Potty employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Squatty Potty has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2016, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, Equifax Kount for eCommerce Fraud Protection in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Squatty Potty is running and its propensity to invest more and deepen its relationship with Oracle , Amazon Web Services (AWS) , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Squatty Potty revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Squatty Potty intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Squatty Potty Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2016 | 2016 |
In 2016, Squatty Potty implemented Oracle NetSuite ERP, adopting the ERP Financial solution to standardize core financial operations and to support companywide product development workflows. The engagement was scoped to manage the implementation and transition from current software while coordinating with all departments across the manufacturing organization.
Configuration work centered on financial modules such as general ledger, accounts payable, accounts receivable, billing, inventory valuation, and cost accounting, reflecting typical ERP Financial capabilities. The implementation also included product development process support, covering bill of materials configuration, item master governance, and structured change control workflows to align engineering, sourcing, and finance activities.
Integration planning defined touch points for order management, inventory transactions, and procurement workflows to preserve transactional consistency between finance and operations. Oracle NetSuite ERP was positioned as the single transactional system of record for financial and product data, supporting finance, operations, product development, and supply chain functions across the company.
Governance emphasized a cross functional steering model, role based access and approval workflows, phased rollout sequencing, and formal training and documentation to embed new processes. The program centralized core financial processing under Oracle NetSuite ERP and institutionalized structured product development controls as part of operational governance.
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Payment Processing | ERP Financial Management |
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2019 | 2019 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Subscription and Recurring Billing | ERP Financial Management |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, Squatty Potty implemented Google Workspace, formerly Google G-Suite. The deployment is categorized as Collaboration and was provisioned for the company of approximately 50 employees in the United States, establishing a cloud-first messaging and collaboration baseline for corporate functions.
Google Workspace was configured to provide core Collaboration capabilities including hosted Gmail, Google Calendar, Google Drive for cloud storage, collaborative Docs and Sheets, and Meet for synchronous meetings. Administrative configuration included user account provisioning, group and sharing policies managed through the Google Admin console, domain management, and centralized mailbox administration.
Resources in the site source indicate Google Workspace artifacts are surfaced on the Squatty Potty website, consistent with public contact points and embedded collaboration references. Operational coverage spans corporate departments such as marketing, customer support, and operations, using shared drives and collaborative documents to manage product information and customer communications, with governance enforced through centralized admin controls and group based access policies.
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Survey and Questionnaire | Collaboration |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Equifax | Legacy | Equifax Kount | eCommerce Fraud Protection | eCommerce | n/a | 2019 | 2019 |
In 2019, Squatty Potty implemented Equifax Kount on their website. Equifax Kount was deployed as an eCommerce Fraud Protection solution to evaluate online checkout transactions and digital identities for the retailer's direct ecommerce channel.
The Equifax Kount deployment combined client-side browser instrumentation for device and session fingerprinting with server-side transaction scoring and a centralized rules engine, reflecting common eCommerce Fraud Protection architecture. Configuration emphasized payment screening, velocity checks, risk scoring and automated rule-based decisioning to flag high risk transactions and generate manual review cues.
Integration focused on embedding risk decisions into the website checkout flow and linking those decisions to payment authorization and order processing paths so that fraud signals could influence fulfillment and payment capture. Operational coverage centered on ecommerce and payments functions, with customer service and order operations consuming Kount risk flags and manually reviewing exceptions when required.
Governance included establishing ownership for rule sets, defining manual review workflows and escalation paths, and enforcing data handling controls tied to client-side instrumentation and transaction telemetry. The implementation reflects a lightweight, commerce-focused fraud control posture appropriate for a 50 employee manufacturing merchant selling through its own website.
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eCommerce Fraud Protection | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Product Review Management | eCommerce |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Squatty Potty
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Squatty Potty Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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