Liverpool, L2 2QP,
United Kingdom
Stanleybet Group Technographics
Stanleybet Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Stanleybet Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Stanleybet Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Stanleybet Group has purchased the following applications: Infor SunSystems for ERP Financial in 2017, EBO.ai for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Stanleybet Group is running and its propensity to invest more and deepen its relationship with Infor , EBO.ai or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Stanleybet Group revenues, which have grown to $600.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Stanleybet Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Stanleybet Group Tech Stack and Enterprise Applications
Stanleybet Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor SunSystems | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017 Stanleybet Group deployed Infor SunSystems as its ERP Financial application to centralize finance and sales ledger operations. The Infor SunSystems deployment provides a consolidated accounting backbone for sales ledger, accounts receivable, credit management, and financial reporting used by finance teams and commercial stakeholders.
Infor SunSystems was configured to support sales ledger executive workflows including preparation and distribution of agent weekly statements, creation of daily and weekly reports via data extractions, and recording of agent credit limits. Functional capabilities implemented include accounts receivable processing, credit limit controls, scheduled and ad hoc reporting, and operational monitoring to surface agents with credit balances and current trading status.
The implementation uses data extractions from the Sun accounting system and feeds from other business systems to populate reporting and monitoring routines, enabling hourly reporting to show agents current trading status. Operational coverage extends to finance, sales ledger teams, Country Managers, and agent account management, with Infor SunSystems serving as the primary financial system of record.
Governance and workflow design formalized tasks such as identifying agents with credit balances and arranging payments, recording credit limits in SunSystems, reviewing trading statistics hourly, informing Country Managers of significant changes in agent status, and preparing and monitoring debit plans as instructed by Country Managers. These procedures are embedded in day to day operations to ensure credit control and timely financial reporting within the scope of the Infor SunSystems ERP Financial deployment.
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Stanleybet Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| EBO.ai | Legacy | EBO.ai | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2022 |
In 2021, Stanleybet Group deployed EBO.ai to introduce a Virtual Agent named Claire as part of its Chatbots and Conversational AI initiative for customer service and CRM in the iGaming sector. The deployment targeted Stanleybet’s European operations with a UK hub, focusing on automating high volume registration flows and front line player support workflows.
EBO.ai was configured to handle core functional modules including automated customer onboarding, know your customer KYC intake, player support routing, multilingual interaction handling, and responsible gaming workflow enforcement. The implementation expanded language and compliance capabilities to process peak registration volumes and to maintain regulated onboarding checks across multiple jurisdictions.
Operational rollout centered on customer service and CRM teams across Europe, with governance adjustments to embed the virtual agent in first touch and escalation paths, and to align automated KYC checks with existing risk and compliance review processes. The project delivered explicit outcomes, achieving a 52% automation rate, a 61% boost in player satisfaction, and over 6,000 staff hours saved while maintaining operational coverage across Stanleybet’s European footprint.
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IT Decision Makers and Key Stakeholders at Stanleybet Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Group Finance Director | Director | Finance | |
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Finance Business Partner | Manager | Finance | |
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Head Of Operations | Director | Finance | |
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Financial Systems Executive | CXO | IT | |
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Head Of Operations | Director | Operations | |
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Apps Being Evaluated by Stanleybet Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||