Starbucks Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Starbucks and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 170 Starbucks employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Starbucks has purchased the following applications: Microvoz Call Centers for Call Center in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Starbucks is running and its propensity to invest more and deepen its relationship with Microvoz or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Starbucks revenues, which have grown to $53.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Starbucks intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microvoz | Legacy | Microvoz Call Centers | Call Center | CRM | n/a | 2021 | 2021 |
In 2021, Starbucks implemented Microvoz Call Centers for customer service operations in Argentina, deploying Microvoz Call Centers classified in the Call Center category to support omnichannel customer interactions. Microvoz lists Starbucks Argentina in its client gallery, which indicates use of Microvoz’s call-center and omnichannel capabilities for the Argentina market, though the vendor page does not publish implementation timelines or measurable outcomes for this customer.
Based on Microvoz product descriptions, the Microvoz Call Centers implementation for Starbucks Argentina was configured to support omnichannel contact handling, including voice, chat, SMS and social channel routing, automatic call distribution and interactive voice response flows, agent workspaces for session and ticket handling, and operational reporting and analytics modules. These functional modules align with standard Call Center workflows and were used to centralize inbound customer service interactions and agent queuing.
Operational scope focused on customer service teams in Argentina supporting store-level and consumer inquiries, with the Microvoz Call Centers application handling contact orchestration and agent routing for the region. The vendor’s public materials do not disclose partner involvement, detailed integrations, governance model or rollout sequencing, therefore module usage and configuration details above are inferred from Microvoz product descriptions rather than from vendor-published Starbucks implementation documentation.
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