New York, 10014, NY,
United States
Starcom Mediavest Group, Inc. Technographics
Starcom Mediavest Group, Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Starcom Mediavest Group, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Starcom Mediavest Group, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Starcom Mediavest Group, Inc. has purchased the following applications: DocuSign eSignature for Digital Signing in 2022, AdDaptive Intelligence Platform for Account Based Marketing in 2018, Twilio Sendgrid for Transactional Email in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Starcom Mediavest Group, Inc. is running and its propensity to invest more and deepen its relationship with DocuSign , AdDaptive Intelligence , Veeva Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Starcom Mediavest Group, Inc. revenues, which have grown to $615.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Starcom Mediavest Group, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Starcom Mediavest Group, Inc. Tech Stack and Enterprise Applications
Starcom Mediavest Group, Inc. Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2022 | 2022 |
In 2022 Starcom Mediavest Group, Inc. implemented DocuSign eSignature as a Digital Signing capability on its public website. DocuSign eSignature is used to capture legally binding signatures and to orchestrate web-based signature flows for client agreements and form submissions.
The deployment emphasizes website-embedded signing patterns and standard envelope lifecycle controls common to Digital Signing platforms, including audit trail, signer authentication, and document status tracking. Operational scope centers on client-facing contracting and onboarding workflows, with signatory governance coordinated between account teams and legal, and configuration focused on web-based document presentation, signer capture, and signature verification processes.
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Starcom Mediavest Group, Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AdDaptive Intelligence | Legacy | AdDaptive Intelligence Platform | Account Based Marketing | CRM | n/a | 2018 | 2018 |
In 2018, Starcom Mediavest Group, Inc. implemented AdDaptive Intelligence Platform as an Account Based Marketing solution. The AdDaptive Intelligence Platform was configured to provide account-level audience targeting, account scoring and segmentation, campaign orchestration, and reporting and analytics to support the agency's marketing and media planning functions. The deployment emphasized standard Account Based Marketing capabilities that enable account prioritization and tailored campaign execution.
Deployment work focused on configuring segmentation and scoring engines and embedding reporting dashboards into existing marketing workflows for media buying and planning teams. Governance centered on centralized marketing operations and campaign workflow alignment, with the platform informing account prioritization and creative targeting strategies. Starcom Mediavest Group, Inc. is listed on the vendor's published customer list for AdDaptive Intelligence Platform, documenting the customer relationship.
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Starcom Mediavest Group, Inc. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2020 | 2020 |
In 2020, Starcom Mediavest Group, Inc. implemented Twilio Sendgrid to provide Transactional Email capabilities on its public website. The deployment focuses on handling site triggered messaging such as contact form acknowledgements, confirmation emails and other automated customer communications originating from the web presence.
The implementation uses Twilio Sendgrid features typical for Transactional Email, including API based sending, template management for variable substitution and event webhook processing for delivery and bounce status. Configuration work centered on embedding SendGrid API credentials into server side sending flows and standardizing reusable templates to ensure consistent message formatting across site triggered events.
Integration is implemented at the website layer, routing web generated events to Twilio Sendgrid for message queuing and delivery, and consuming webhook callbacks for delivery and engagement signals back into the website. Operational coverage aligns with web operations and digital communications teams, supporting development workflows for content updates and monitoring of delivery events through SendGrid tooling.
Governance and operational processes were adjusted to centralize template ownership, suppression list management and deliverability monitoring within digital communications and web operations. The rollout emphasis was on instrumenting website transactional flows with Twilio Sendgrid and establishing template and event handling standards for ongoing message governance.
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Starcom Mediavest Group, Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Starcom Mediavest Group, Inc.
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Apps Being Evaluated by Starcom Mediavest Group, Inc. Executives
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