Miguel Hidalgo, 11700,
Mexico
Starcom Mediavest Group México Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Starcom Mediavest Group México and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Starcom Mediavest Group México employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Starcom Mediavest Group México has purchased the following applications: Advertmind ERP for ERP Financial in 2016, Microsoft 365 for Collaboration in 2019, Intuit Mailchimp for Marketing Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Starcom Mediavest Group México is running and its propensity to invest more and deepen its relationship with AdvertMind , Microsoft , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Starcom Mediavest Group México revenues, which have grown to $90.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Starcom Mediavest Group México intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AdvertMind | Legacy | Advertmind ERP | ERP Financial | ERP Financial Management | n/a | 2016 | 2016 |
In 2016 Starcom Mediavest Group México implemented Advertmind ERP as an ERP Financial system to centralize finance, procurement and campaign operations. The deployment targeted the Mexico market for the professional services firm and was positioned to support accounts payable, accounts receivable and campaign-level financial controls.
Advertmind ERP was configured with modules for review of campaign plans and campaign control, reports for payments and collections, and maintenance of a list of guidelines and earnings records. The implementation included supplier lifecycle management capabilities, specifically registration, cancellation and modification of suppliers, and supplier invoicing workflows, together with weekly reporting of customer and supplier status.
Operational coverage extended across finance, procurement and campaign operations teams, where Advertmind ERP drove ERP management activities and financial recordkeeping. Governance was structured around transactional workflows for supplier invoicing and a recurring weekly reporting cadence for customer and supplier status to support cross-functional review and control.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019 Starcom Mediavest Group México deployed Microsoft 365 to standardize Collaboration across its Mexico operations, covering approximately 400 employees in professional services. The deployment positioned Microsoft 365 as the primary collaboration platform for client services and internal delivery teams, establishing a clear Company Microsoft 365 Collaboration to business function relationship supporting day to day content creation and communications.
The Microsoft 365 implementation included core Collaboration capabilities typical of the suite, deployed for Exchange Online style email, Microsoft Teams for synchronous communication and meetings, SharePoint Online for team sites and document management, OneDrive for personal file storage, and the Office desktop and web applications for authoring and co authoring. Configuration work emphasized document co authoring, team workspace provisioning, meeting scheduling, and centralized content libraries to align media planning and account management workflows with cloud collaboration patterns.
The corporate website references Microsoft 365, indicating the platform is surfaced in the company digital footprint and used to support corporate collaboration and content publishing practices. Operational coverage was Mexico wide, focused on client facing teams, media operations, and shared services, with administrative controls applied at the tenant level.
Governance relied on Microsoft native identity and administration controls to enforce account management, access policies, and sharing permissions, with a phased rollout approach implied for a 400 person professional services firm. The narrative shows Starcom Mediavest Group México used Microsoft 365 as a centralized Collaboration layer to unify communications, content management, and team collaboration across its Mexican operations.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017 Starcom Mediavest Group México deployed Intuit Mailchimp as its Marketing Automation solution and embedded the application on its public website to capture subscribers and manage digital outreach. The implementation of Intuit Mailchimp is centered on website-driven list capture, campaign orchestration, and basic audience management to support marketing and digital engagement functions within the Mexico market.
The deployment uses Intuit Mailchimp features common to Marketing Automation workflows, including templated email campaigns, audience segmentation, automated message sequences, and analytics instrumentation for web-originated contacts. Operational ownership is positioned within the marketing and digital teams, with the website integration serving as the primary data entry point for subscriber profiles and campaign targeting.
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Marketing Automation | CRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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