Steinhafels Furniture
W231 N1013 County Hwy F,
Waukesha, 53186-1502, WI,
United States
Waukesha, 53186-1502, WI,
United States
1 262-436-4600
Retail
Steinhafels Furniture Technographics
Steinhafels Furniture Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Steinhafels Furniture and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Steinhafels Furniture employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Steinhafels Furniture has purchased the following applications: FreeWheel Strata for Agency Management in 2016, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Signifyd for eCommerce Fraud Protection in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Steinhafels Furniture is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Google , Signifyd or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Steinhafels Furniture revenues, which have grown to $180.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Steinhafels Furniture intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Steinhafels Furniture Tech Stack and Enterprise Applications
Steinhafels Furniture ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| FreeWheel, A Comcast Company | Legacy | FreeWheel Strata | Agency Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Steinhafels Furniture implemented FreeWheel Strata to manage its advertising agency workflows and media operations. The engagement targeted Agency Management capabilities to centralize advertising order orchestration for the retail chain.
FreeWheel Strata was configured to support campaign planning and inventory control, traffic and scheduling, insertion order and rate card management, billing and reconciliation workflows, and reporting for advertising operations. The implementation leveraged standard Agency Management functional modules to operationalize media buys and consolidate campaign transactional data for downstream finance and operations use cases.
Operational scope encompassed marketing and advertising operations, sales interfaces for campaign approval and rate negotiation, and finance processes for invoicing and reconciliation. Governance emphasis was placed on formalizing order-to-billing processes, centralizing ad inventory and trafficking procedures, and establishing consistent workflows for campaign execution across Steinhafels Furniture.
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Steinhafels Furniture Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Steinhafels Furniture implemented Google Workspace (Formerly Google G-Suite) in the Collaboration category to standardize cloud email and productivity across the organization. The deployment targeted the companys US operations and was applied to both retail store personnel and corporate staff, aligning the Collaboration platform with merchandising, store operations, marketing, and corporate administration functions.
Google Workspace (Formerly Google G-Suite) was provisioned as a domain-managed, cloud-hosted environment, leveraging core Collaboration capabilities including Gmail for corporate email, Google Drive for file storage, Google Docs, Sheets and Slides for content creation and co-authoring, Google Calendar for shared scheduling, and Google Meet for video conferencing. Administrative controls were operated via the Google Admin console, enabling centralized user account provisioning, group and sharing policies, and mailbox management consistent with a single-domain deployment.
The presence of Google Workspace on the company website indicates DNS and domain configuration surfaced to public endpoints, reflecting an integrated corporate identity for email and collaboration links. Operational coverage extended to cross-functional teams in retail and corporate, supporting day-to-day communications, document collaboration, and scheduling workflows across stores and headquarters.
Governance was organized around platform administration, user lifecycle processes, and sharing controls to manage access and collaboration across departments. The implementation emphasizes Collaboration as the primary category for unified communication and document workflows within Steinhafels Furniture.
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Steinhafels Furniture eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Signifyd | Legacy | Signifyd | eCommerce Fraud Protection | eCommerce | n/a | 2017 | 2017 |
In 2017, Steinhafels Furniture implemented Signifyd as its eCommerce Fraud Protection solution on the company website. The deployment integrates Signifyd into the online checkout and order processing flow, providing real time order risk evaluation for web transactions and supporting decisioning at point of sale on the storefront.
Signifyd was configured to deliver automated order scoring and risk decisioning, and to surface flagged orders into case review workflows for fraud operations and customer service teams. The implementation uses web integration patterns common to the category including client side instrumentation and server side decision APIs to support synchronous accept or review outcomes, and it is focused on protecting online retail order processing and fulfillment functions.
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eCommerce Fraud Protection | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Steinhafels Furniture CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Steinhafels Furniture ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2022 | 2022 |
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Steinhafels Furniture PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2013 | 2013 |
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Steinhafels Furniture IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Steinhafels Furniture CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Steinhafels Furniture
| First Name | Last Name | Title | Function | Department | Phone | |
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Associate Portfolio Manager | Director | Marketing | |
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Chief Innovation Officer & Managing Director | VP | Marketing | |
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Co-Founder and Chief Investment Officer | Manager | Marketing | |
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VP Information System | CXO | Operations | |
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Apps Being Evaluated by Steinhafels Furniture Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Steinhafels Furniture IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Steinhafels Furniture digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Steinhafels Furniture Technographics
Steinhafels Furniture is a Retail organization based in United States,
with around 700 employees and annual revenues of $180.0 million.
Steinhafels Furniture operates a diverse technology stack with applications such as
FreeWheel Strata, Google Workspace (Formerly Google G-Suite) and Signifyd,
covering areas like Agency Management, Collaboration and eCommerce Fraud Protection.
Steinhafels Furniture has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FreeWheel, A Comcast Company, Google and Signifyd.
Steinhafels Furniture recently adopted applications including
Adobe Marketing Cloud (ex Omniture) in 2022, Atlassian Jira Service Desk in 2022 and BluePort Commerce in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Steinhafels Furniture’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Steinhafels Furniture’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Steinhafels Furniture technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.