London, x, SW1E 6PE,
United Kingdom
STENA LINE (UK) LIMITED Technographics
STENA LINE (UK) LIMITED Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by STENA LINE (UK) LIMITED and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 STENA LINE (UK) LIMITED employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that STENA LINE (UK) LIMITED has purchased the following applications: Sitecore CMS for Web Content Management in 2013, Bazaarvoice for Personalization and Product Recommendations in 2013, Glassbox SessionCam for Customer Analytics in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems STENA LINE (UK) LIMITED is running and its propensity to invest more and deepen its relationship with Sitecore , Bazaarvoice , Glassbox or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing STENA LINE (UK) LIMITED revenues, which have grown to $1.49 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for STENA LINE (UK) LIMITED intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
STENA LINE (UK) LIMITED Tech Stack and Enterprise Applications
STENA LINE (UK) LIMITED Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sitecore | Legacy | Sitecore CMS | Web Content Management | Content Management | n/a | 2013 | 2013 |
In 2013, STENA LINE (UK) LIMITED deployed Sitecore CMS to power its customer facing website. Sitecore CMS serves as the primary Web Content Management platform for the company's public web presence, consolidating editorial control and content delivery for passenger information and corporate communications. The implementation emphasizes centralized authoring and publish scheduling to maintain consistent digital messaging across the site.
Configuration leveraged Sitecore CMS capabilities including content authoring, media management, structured templates, and staged publishing workflows to support marketing and communications teams. Governance was organized around role based editorial permissions and formal publishing approval flows, aligning content operations with existing editorial and brand processes. STENA LINE (UK) LIMITED Sitecore CMS Web Content Management supports digital marketing and customer experience functions for the organization.
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STENA LINE (UK) LIMITED eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bazaarvoice | Legacy | Bazaarvoice | Personalization and Product Recommendations | eCommerce | n/a | 2013 | 2013 |
In 2013 STENA LINE (UK) LIMITED deployed Bazaarvoice on their website to provide product-level social proof and recommendation capabilities. Bazaarvoice is implemented as the Personalization and Product Recommendations solution for the customer-facing site, supporting eCommerce, merchandising and marketing business functions. The deployment surfaces recommendations and review content on product detail pages and across the online booking journey for the UK site.
Implementation leveraged Bazaarvoice product recommendation and user-generated content capabilities, including ratings and reviews display, recommendation algorithms, and personalization rule sets applied at page and session level. Configuration included widget templating and rules-driven recommendation sets to align cross-sell and upsell suggestions with merchandising strategies, and administrative controls were used to manage content presentation and personalization parameters.
Technical integration delivered Bazaarvoice widgets and API-driven content into the site front end, with caching and delivery considerations to preserve site performance. Operational governance rested with eCommerce and marketing teams who managed moderation workflows, content display rules and personalization configuration through Bazaarvoice administrative interfaces.
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STENA LINE (UK) LIMITED CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Glassbox | Legacy | Glassbox SessionCam | Customer Analytics | CRM | n/a | 2014 | 2014 |
In 2014 STENA LINE (UK) LIMITED deployed Glassbox SessionCam on its public website as a focused implementation of Glassbox SessionCam. The deployment positioned Glassbox SessionCam as a Customer Analytics solution to capture user sessions and surface behavioral signals across web touchpoints. Instrumentation was applied site-wide to record page flows, click interactions, and navigation sequences for digital analysis.
The implementation emphasized session replay, heatmapping, and funnel analysis capabilities typical of Customer Analytics platforms, configured to support the digital experience and e-commerce teams. Configuration centered on client-side tagging and event capture, with data collection scoped to the public web domain and aligned to analytics workflows for UX and conversion review. Governance and operational ownership rested with the web analytics function, which used the Glassbox SessionCam instrumentation to inform continuous site-level behavioral analysis.
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Marketing Analytics | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2016 | 2016 |
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STENA LINE (UK) LIMITED ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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STENA LINE (UK) LIMITED IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2008 | 2008 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Digital Workspace | IaaS |
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2014 | 2014 |
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STENA LINE (UK) LIMITED CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at STENA LINE (UK) LIMITED
Apps Being Evaluated by STENA LINE (UK) LIMITED Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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