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● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

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● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

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● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

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● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

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● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

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Sterling Travel Agency
Location
801 Franklin Street,
Huntsville, 35801, AL,
United States
Website
https://www.sterlingtravel.com/
Phone
1 256-533-1301
Artw industry
Professional Services
Employee
Revenue

Sterling Travel Agency Technographics

Sterling Travel Agency Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Sterling Travel Agency and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Sterling Travel Agency employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Sterling Travel Agency has purchased the following applications: SABRE Trams Back Office for ERP Financial in 2004, Webtreepro for Web Content Management in 2020, SMTP Transactional Emails for Transactional Email in 2022 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Sterling Travel Agency is running and its propensity to invest more and deepen its relationship with SABRE , Primero Systems , SMTP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Sterling Travel Agency revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sterling Travel Agency intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Sterling Travel Agency Tech Stack and Enterprise Applications

Sterling Travel Agency ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SABRE Legacy SABRE Trams Back Office ERP Financial ERP n/a 2004 2004
In 2004 Sterling Travel Agency implemented SABRE Trams Back Office as its ERP Financial solution to centralize commission accounting and transaction posting for the 30 person US travel agency. SABRE Trams Back Office was positioned to support core financial workflows tied to agency commissions and invoicing, while operating alongside front office client handling and vendor interactions. The implementation focused on commission accounting and invoice posting functionality within the SABRE Trams Back Office application, with configuration to receive and record commission checks and to post transactional entries into the TRAMS ledger. Functional capabilities emphasized commission posting, accounts receivable oriented invoicing workflows, and transaction posting consistent with ERP Financial best practices for travel agency back office operations. Operational coverage included accounting staff and front desk personnel, with accounting responsibilities explicitly including assisting ICS with invoicing and collecting commissions and posting commission checks into TRAMS. The deployment supported daily administrative tasks such as answering phones, greeting clients and vendors, maintaining the company calendar and maintaining the client database, enabling closer alignment between client engagement activities and financial posting workflows. Governance centered on role based workflow where front office teams maintained scheduling and client records and accounting staff executed invoicing and commission posting in SABRE Trams Back Office. Processes were structured to route commission receipts through accounting into TRAMS, and to coordinate invoicing activity with ICS as part of the agencys back office financial controls.
Sterling Travel Agency Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Primero Systems Legacy Webtreepro Web Content Management Content Management n/a 2020 2020
In 2020, Sterling Travel Agency deployed Webtreepro as its Web Content Management platform to manage the public website at https://www.sterlingtravel.com/. Sterling Travel Agency Webtreepro Web Content Management supports the company business functions of marketing and customer-facing digital experience by centralizing page authoring and content publication for itineraries, promotions, and corporate information. The implementation emphasizes template-driven page design, media asset management, SEO metadata and responsive content delivery, with role based authoring and approval workflows sized for a 30 person professional services firm. Webtreepro is operated by marketing and customer service staff in the United States to maintain site content, schedule publishing, and enforce editorial governance and permissions.
Sterling Travel Agency PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SMTP Legacy SMTP Transactional Emails Transactional Email PaaS n/a 2022 2022
In 2022, Sterling Travel Agency implemented SMTP Transactional Emails on its website. The implementation uses SMTP Transactional Emails in the Transactional Email category to support automated customer communications originating from web booking flows and account management functions. Deployment is implemented as a website-level SMTP relay, with application-level SMTP credentials configured in the booking engine and account modules to deliver confirmations, itinerary updates, and password resets. Functional capabilities observed align with Transactional Email implementations, including template-driven message composition, real-time SMTP sends, delivery and bounce event handling, and basic sending rate controls. Operational scope targets customer-facing booking, reservations, and account notification workflows and impacts customer service and reservations teams. Governance is enforced through application configuration and template management within the web platform, with monitoring of delivery events and bounce handling performed at the SMTP layer.
Sterling Travel Agency IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2018 2018

IT Decision Makers and Key Stakeholders at Sterling Travel Agency

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Sterling Travel Agency Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sterling Travel Agency IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sterling Travel Agency digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Sterling Travel Agency Technographics
Sterling Travel Agency is a Professional Services organization based in United States, with around 30 employees and annual revenues of $3.0 million.
Sterling Travel Agency operates a diverse technology stack with applications such as SABRE Trams Back Office, Webtreepro and SMTP Transactional Emails, covering areas like ERP Financial, Web Content Management and Transactional Email.
Sterling Travel Agency has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as SABRE, Primero Systems and SMTP.
Sterling Travel Agency recently adopted applications including SMTP Transactional Emails in 2022, Webtreepro in 2020 and Amazon EC2 in 2018, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sterling Travel Agency’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Sterling Travel Agency’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sterling Travel Agency technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.