Barcelona, 8018,
Spain
Strands Technographics
Strands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Strands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Strands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Strands has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2019, Cisco Webex Meetings for Audio Video and Web Conferencing in 2021, Hubspot CRM for CRM in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Strands is running and its propensity to invest more and deepen its relationship with HubSpot , Cisco Systems , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Strands revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Strands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Strands Tech Stack and Enterprise Applications
Strands AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Strands implemented Hubspot Live Chat on its corporate website. Hubspot Live Chat is deployed as part of the Chatbots and Conversational AI category to support website-based customer engagement, lead capture, and asynchronous messaging.
Implementation is configured within the HubSpot platform and delivered via an embedded chat widget on public web pages, leveraging typical Chatbots and Conversational AI capabilities such as configurable chatflows, canned responses, and a centralized conversation inbox for agent handoff. Operational ownership is aligned to customer-facing functions, primarily marketing and customer success, to manage chat scripts and routing, with governance focused on chatflow configuration and message templates to ensure consistent customer interactions and scalable handling of inbound web conversations.
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Strands Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Strands implemented Cisco Webex Meetings on its public website to standardize client-facing video interactions. Cisco Webex Meetings is deployed as the primary Audio Video and Web Conferencing application supporting client engagement and internal collaboration at the company.
The deployment leverages Cisco Webex Meetings cloud-hosted meeting infrastructure and embeds meeting entry points and scheduling flows on site pages so clients can join sessions directly from the corporate website. Functional capabilities in use align with Audio Video and Web Conferencing norms and include scheduled and ad-hoc video meetings, screen sharing, meeting recording, attendee management and meeting security controls.
Operational scope centers on client services and internal collaboration workflows, with IT responsible for user provisioning and meeting access controls to maintain consistent client engagement processes. Governance emphasizes centralized booking via the website and standardized meeting access policies to ensure Cisco Webex Meetings is used consistently across customer interactions.
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Collaboration | Collaboration |
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2012 | 2012 |
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Strands CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2019 | 2019 |
In 2019, Strands implemented Hubspot CRM. The 200 employee Professional Services firm based in Spain deployed Hubspot CRM on their website to centralize lead capture and contact management and to provide a single source of truth for sales and marketing activities.
The implementation uses core CRM capabilities including contact and company records, web form lead capture, deal pipeline management and marketing automation to support sales and marketing workflows. The deployment is architected as a web integrated SaaS CRM with the website feeding leads directly into Hubspot CRM, and operational coverage focused on the sales and marketing functions with governance configured around lead assignment and pipeline stage workflows.
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Strands TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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FX and Currency Management | TRM |
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2016 | 2016 |
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Strands IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Database Management | IaaS |
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2019 | 2019 |
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Database Management | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Strands
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Strands Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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