STV Technographics
STV Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by STV and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 640 STV employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that STV has purchased the following applications: Zellis ResourceLink HR for Core HR in 2010, Conviva for Analytics and BI in 2026, PyroCMS for Content Management in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems STV is running and its propensity to invest more and deepen its relationship with Zellis , Microsoft , Conviva or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing STV revenues, which have grown to $238.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for STV intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
STV Tech Stack and Enterprise Applications
STV HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zellis | Legacy | Zellis ResourceLink HR | Core HR | HCM | n/a | 2010 | 2011 |
|
|
|
|
|
Payroll | HCM |
|
2010 | 2010 |
|
|
|
|
|
Recruiting | HCM |
|
2020 | 2020 |
|
STV Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Conviva | Legacy | Conviva | Analytics and BI | Analytics and BI | n/a | 2026 | 2026 |
In 2026 STV implemented Conviva on its website. The deployment uses Conviva as an Analytics and BI solution to capture web-based streaming telemetry and viewer experience signals across STV public site domains, providing session-level metrics and real-time dashboarding for digital operations and content teams.
Implementation work centered on embedding Conviva client-side instrumentation into the site player wrappers, defining an event taxonomy for playback, buffering, and quality of experience metrics, and configuring real-time dashboards and alerting workflows. Operational scope is focused on web content, engineering, and digital operations teams, with governance around event naming, data retention, and dashboard access controls, and exports and API feeds are used to integrate Conviva outputs into STV reporting workflows.
|
STV Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PyroCMS | Legacy | PyroCMS | Content Management | Content Management | n/a | 2013 | 2013 |
In 2013, STV implemented PyroCMS as its Content Management solution for the corporate website. The deployment is used across STV's public-facing web estate to manage editorial and marketing content for the broadcaster in the United Kingdom. PyroCMS functions as the primary application for site authoring, template-driven page delivery, and centralized content storage.
Functional configuration aligns with standard Content Management capabilities, including content authoring and templating, media and asset management, page routing and URL management, and role-based editorial workflows and permissions. Site configuration includes SEO controls and publishing workflows that support coordinated releases by marketing and editorial teams. Governance focuses on editorial process controls and permission structures to manage staging, approvals, and publication across the web estate.
|
STV CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Marketing Analytics, Lead Generation | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
STV ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2021 | 2021 |
|
STV PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
|
STV IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2013 | 2013 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
STV CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2014 | 2014 |
|
IT Decision Makers and Key Stakeholders at STV
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by STV Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||