Rogers, 72756, AR,
United States
SunTrust Robinson Humphrey Technographics
SunTrust Robinson Humphrey Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SunTrust Robinson Humphrey and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1400 SunTrust Robinson Humphrey employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SunTrust Robinson Humphrey has purchased the following applications: Momentive SurveyMonkey for Survey and Questionnaire in 2015, Adobe Experience Manager for Digital Asset Management in 2020, Adobe Experience Cloud for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SunTrust Robinson Humphrey is running and its propensity to invest more and deepen its relationship with Momentive (formerly SurveyMonkey) , Adobe Systems , Dstillery or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SunTrust Robinson Humphrey revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SunTrust Robinson Humphrey intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SunTrust Robinson Humphrey Tech Stack and Enterprise Applications
SunTrust Robinson Humphrey Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Momentive (formerly SurveyMonkey) | Legacy | Momentive SurveyMonkey | Survey and Questionnaire | Collaboration | n/a | 2015 | 2015 |
In 2015, SunTrust Robinson Humphrey implemented Momentive SurveyMonkey to expand its client research and advisory capabilities. The deployment targeted the Survey and Questionnaire category to capture client feedback, market sentiment, and structured input used in advisory engagements.
The implementation centralized survey design and distribution, using Momentive SurveyMonkey for templated questionnaires, conditional logic, and scheduled outreach. Built in analytics and dashboarding were configured to surface trend signals and aggregate response patterns for client teams. Configuration emphasized reusable templates, a standardized question library, and role based access controls for research and client advisory staff.
Operational scope included client facing research, investment banking product teams, and account management groups within SunTrust Robinson Humphrey, and governance processes were introduced for questionnaire approvals and periodic data review cycles. SunTrust Robinson Humphrey used Momentive SurveyMonkey to analyze key trends and find solutions for its clients, feeding structured insights into client presentations and advisory recommendations.
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SunTrust Robinson Humphrey Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2020 | 2020 |
In 2020, SunTrust Robinson Humphrey deployed Adobe Experience Manager to provide Digital Asset Management capabilities for its public website. Adobe Experience Manager functions as a centralized repository for rich media and supports asset ingestion, metadata taxonomy, version control, searchable catalogs, and automated rendition generation consistent with Digital Asset Management workflows. The implementation emphasizes content authoring, templating, and web publishing, aligning Adobe Experience Manager with the bank's digital marketing and site content delivery needs.
Operational coverage focuses on marketing and web teams responsible for investor communications and site pages, using Adobe Experience Manager to manage asset lifecycle and publishing to digital channels. Governance appears organized around role based access controls, metadata standards, and approval workflows to enforce content quality and compliance, consistent with Digital Asset Management practices. The presence of Adobe Experience Manager on the public site indicates direct content delivery integration between the application and the web channel for asset distribution.
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SunTrust Robinson Humphrey CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, SunTrust Robinson Humphrey implemented Adobe Experience Cloud to support Customer Experience on its public website. Adobe Experience Cloud was deployed to centralize web content delivery, digital analytics, and visitor personalization across the corporate site.
The implementation focused on core Customer Experience capabilities, including web content management, digital asset management, analytics instrumentation, personalization and campaign orchestration workflows. Configuration work emphasized template-driven page rendering, centralized asset libraries, and tagging strategies to enable measurement and targeted experiences.
Operational coverage is the public website managed by the firm in the United States, with primary users in digital marketing, web operations, and client experience teams. Governance was structured around editorial approval workflows, release windows for site updates, and testing governance for A/B and multivariate experiments to control experience changes and personalization rules.
Ongoing operational practices include analytics instrumentation and tag management to support iterative content and experience updates, along with centralized content governance to manage approvals and publishing cadence. Adobe Experience Cloud remains the platform for Customer Experience on the website, supporting cross-functional digital experience processes.
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2020 | 2020 |
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SunTrust Robinson Humphrey Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Portfolio and Investment Management | Investment Management |
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2016 | 2016 |
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SunTrust Robinson Humphrey TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Risk Management | TRM |
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2013 | 2013 |
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SunTrust Robinson Humphrey IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Database Management | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at SunTrust Robinson Humphrey
Apps Being Evaluated by SunTrust Robinson Humphrey Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||