Londrina, 86071-000,
Brazil
Super Muffato Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Super Muffato and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 210 Super Muffato employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Super Muffato has purchased the following applications: Smart NX Suite for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Super Muffato is running and its propensity to invest more and deepen its relationship with Smart NX or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Super Muffato revenues, which have grown to $65.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Super Muffato intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Smart NX | Legacy | Smart NX Suite | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Super Muffato implemented Smart NX Suite to provide an omnichannel Customer Experience platform for Grupo Muffato's Crediffato operation. The deployment centralized automation for customer acquisition, collections and 24/7 self service, and targeted call center and CRM processes. Implementation work covered operational sites in Paraná and São Paulo.
Smart NX Suite was configured to support predictive dialing and voicebot assisted collections, automated acquisition workflows, and conversational self service through chatbot capabilities, and the case indicates the solution likely used Smart NX's OmniChannel, Discador and Chatbot modules. Functional configuration prioritized omnichannel routing, campaign management for collections, and orchestration of CRM processes to manage customer profiles and interaction history. The architecture emphasized modular CX components and agent desktop orchestration to streamline outbound and inbound voice workflows.
Operational scope included call center agents and collections teams across Paraná and São Paulo, with the platform supporting 24/7 self service to reduce manual contact handling. Reported results included approximately 20 percent lower operating costs and a 35 percent improvement in service efficiency. Governance and rollout focused on phased operationalization of collections campaigns and adjustment of agent workflows to embed the Smart NX Suite into existing CRM and service processes.
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