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Super Muffato Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Smart NX Legacy Smart NX Suite Customer Experience CRM n/a 2021 2021
In 2021, Super Muffato implemented Smart NX Suite to provide an omnichannel Customer Experience platform for Grupo Muffato's Crediffato operation. The deployment centralized automation for customer acquisition, collections and 24/7 self service, and targeted call center and CRM processes. Implementation work covered operational sites in Paraná and São Paulo. Smart NX Suite was configured to support predictive dialing and voicebot assisted collections, automated acquisition workflows, and conversational self service through chatbot capabilities, and the case indicates the solution likely used Smart NX's OmniChannel, Discador and Chatbot modules. Functional configuration prioritized omnichannel routing, campaign management for collections, and orchestration of CRM processes to manage customer profiles and interaction history. The architecture emphasized modular CX components and agent desktop orchestration to streamline outbound and inbound voice workflows. Operational scope included call center agents and collections teams across Paraná and São Paulo, with the platform supporting 24/7 self service to reduce manual contact handling. Reported results included approximately 20 percent lower operating costs and a 35 percent improvement in service efficiency. Governance and rollout focused on phased operationalization of collections campaigns and adjustment of agent workflows to embed the Smart NX Suite into existing CRM and service processes.
IT Decision Makers and Key Stakeholders at Super Muffato
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Super Muffato Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Super Muffato Technographics

Super Muffato is a Retail organization based in Brazil, with around 210 employees and annual revenues of $65.0 million.

Super Muffato operates a diverse technology stack with applications such as Smart NX Suite, covering areas like Customer Experience.

Super Muffato has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Smart NX.

Super Muffato recently adopted applications including Smart NX Suite in 2021, highlighting its ongoing modernization strategy.

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