Salt Lake City, 84119, UT,
United States
Superior Water and Air Technographics
Superior Water and Air Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Superior Water and Air and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Superior Water and Air employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Superior Water and Air has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2005, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, CallRail Call Tracking for Call Tracking and Recording in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Superior Water and Air is running and its propensity to invest more and deepen its relationship with Intuit , Google , CallRail or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Superior Water and Air revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Superior Water and Air intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Superior Water and Air Tech Stack and Enterprise Applications
Superior Water and Air ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2005 | 2005 |
In 2005, Superior Water and Air deployed Intuit Quickbooks Enterprise as its ERP Financial application to centralize accounting, invoicing and collections for the 40 employee consumer packaged goods company in the United States. The Intuit Quickbooks Enterprise implementation was configured to support core ERP Financial capabilities including general ledger posting, accounts receivable invoicing, payment entry, cash handling and bank deposit workflows consistent with small business accounting operations.
Operational responsibility for Intuit Quickbooks Enterprise sat with front desk, collections and accounting staff, who used the system to enter new loans, record payments, balance daily drawers and maintain customer account records. Collections processes including daily call logs, skip tracing, statement and invoice issuance, legal referral evaluation and write off tracking were executed through established operational procedures while transaction and receivable records were maintained in Intuit Quickbooks Enterprise, supplemented by staff proficiency in Office productivity and loan/credit tools.
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Superior Water and Air Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, Superior Water and Air implemented Google Workspace (Formerly Google G-Suite) to provide core Collaboration services across the organization. The deployment supports a 40 person United States based Consumer Packaged Goods operator and is visible through site references that indicate Google Workspace usage on the corporate website. Implementation focused on centralizing corporate email and document collaboration for company wide communications.
Google Workspace (Formerly Google G-Suite) was configured to deliver standard Collaboration capabilities including Gmail for domain email, Google Calendar for scheduling, Google Drive and Shared Drives for file storage, and Docs, Sheets and Slides for collaborative document authoring. The Admin Console was used to manage user accounts, groups and domain settings, and Google Groups provided group email and distribution lists. Configuration emphasized cloud native collaboration workflows such as real time editing, document sharing permissions, and calendar sharing.
Operational coverage extends across sales, field service and administrative functions with accounts provisioned company wide for the 40 employees. Governance relied on centralized administration for account provisioning, group membership, and access controls with routine use of document permission and sharing policies to control collaboration. Public site evidence confirms Google Workspace is the active Collaboration platform for Superior Water and Air.
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Superior Water and Air CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallRail | Legacy | CallRail Call Tracking | Call Tracking and Recording | CRM | n/a | 2021 | 2021 |
In 2021, Superior Water and Air implemented CallRail Call Tracking on its public website to capture and attribute inbound phone leads. The deployment uses CallRail Call Tracking within the Call Tracking and Recording category to enable dynamic number insertion, session level attribution, and call recording tied to marketing campaigns. Implementation was web first, embedding the CallRail tracking script into key site pages and configuring tracking numbers to align with online campaign sources and landing pages.
Configured functional modules include call tracking, call recording, call analytics dashboards, and dynamic number insertion to map calls back to specific campaigns and channels. The solution supports marketing and sales business functions for this 40 employee Consumer Packaged Goods company in the United States, with governance focused on phone number pool configuration, tagging and attribution rules, and dashboard access controls for marketing and sales teams.
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Marketing Analytics | CRM |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Superior Water and Air
| First Name | Last Name | Title | Function | Department | Phone | |
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VP Network Admin | VP | IT | |
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Corporate Controller | Director | Finance | |
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President | CXO | Finance | |
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Vice president of Sales and Marketing | VP | Marketing | |
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Apps Being Evaluated by Superior Water and Air Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||