Huntington Beach, 92648, CA,
United States
Surfline Technographics
Surfline Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Surfline and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 170 Surfline employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Surfline has purchased the following applications: Sage Intacct for ERP Financial in 2021, JazzHR by Employ for Recruiting, Applicant Tracking System in 2016, GumGum for Artificial Intelligence Marketing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Surfline is running and its propensity to invest more and deepen its relationship with Sage , ProfitWell , Employ or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Surfline revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Surfline intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Surfline Tech Stack and Enterprise Applications
Surfline ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Intacct | ERP Financial | ERP | n/a | 2021 | 2021 |
In 2021, Surfline implemented Sage Intacct as its ERP Financial application. Surfline, a United States professional services firm of roughly 170 employees and reported revenue of 30000000, is using Sage Intacct on their website which indicates a public facing integration point linked to core financial data and account visibility.
The Sage Intacct deployment focuses on core financial management capabilities common to ERP Financial systems, with configuration centered on general ledger, accounts payable, accounts receivable, and financial reporting. Workflows emphasize automated invoicing, journal entry processing, and period close orchestration, using role based permissions and audit logging to control financial transactions and reporting. The full application name Sage Intacct is used to manage these accounting and reporting functions across the organization.
Operational coverage is concentrated in finance and accounting teams, with the cloud oriented architecture of Sage Intacct providing SaaS delivery and centralized chart of accounts management. Governance and process change include tightened access controls, standardized financial workflows, and structured month end procedures to align accounting operations with the ERP Financial environment. The implementation signal centers on integrating a vendor provided cloud financial system directly with Surfline web touch points while consolidating core accounting modules for corporate financial management.
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Subscription and Recurring Billing | ERP |
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2022 | 2022 |
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Surfline HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | JazzHR by Employ | Recruiting, Applicant Tracking System | HCM | n/a | 2016 | 2016 |
In 2016, Surfline implemented JazzHR by Employ as their Recruiting,Applicant Tracking System. JazzHR by Employ is embedded on Surfline's public careers site to centralize job postings and applicant intake, and the deployment serves Surfline's recruiting and hiring teams within the United States. The implementation was positioned to replace manual posting workflows by consolidating job requisitions and public listings through the careers portal.
Configuration focused on standard Recruiting,Applicant Tracking System capabilities, including job requisition management, public job posting on careers.surfline.com, configurable candidate pipelines, resume parsing, interview scheduling workflows, and offer management templates. Integration work centered on the careers site embedding of JazzHR by Employ to capture applicant data and route records into role based access and approval workflows for HR and hiring managers, enabling structured applicant triage and interview coordination.
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Recruiting, Applicant Tracking System | HCM |
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2022 | 2022 |
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Surfline AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Surfline implemented GumGum on its public website. Surfline implemented GumGum to introduce Artificial Intelligence Marketing capabilities into its consumer web experience.
The GumGum integration is implemented as an in-page client script and tag level deployment that analyzes page content and surfaces context signals in real time. Functional capabilities implied by the deployment include contextual content analysis, visual content intelligence, and on-page ad decisioning and creative selection consistent with Artificial Intelligence Marketing workflows. The deployment likely runs within the browser to minimize latency and enable immediate creative targeting.
Operational scope centers on Surfline's consumer-facing web properties in the United States and impacts digital marketing, advertising operations, and editorial teams responsible for page content and ad placement. GumGum is used on the website to support programmatic creative logic and contextual targeting, aligning the application name GumGum with Surfline marketing functions. The configuration likely aligns with tag management and consent tooling to control runtime behavior.
Governance considerations for the implementation include content policy alignment, ad inventory management, and operational coordination between marketing and ad operations to tune contextual models and placement rules. Surfline's use of GumGum provides a site level Artificial Intelligence Marketing presence embedded directly in its web stack.
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Surfline Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2016 | 2016 |
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Surfline eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2022 | 2022 |
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Surfline CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2016 | 2016 |
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Customer Engagement, Customer Loyalty | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Surfline ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Surfline TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Surfline PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2013 | 2013 |
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Apps Development | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Surfline IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Surfline Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Professional Services | Professional Services |
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2020 | 2020 |
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Professional Services | Professional Services |
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2020 | 2020 |
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Professional Services | Professional Services |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Surfline
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Surfline Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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