Brea, 92821, CA,
United States
Suzuki United States Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Suzuki United States and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Suzuki United States employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Suzuki United States has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2024, Sitecore CMS for Web Content Management in 2021, Rollick Customer Experience for Customer Experience in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Suzuki United States is running and its propensity to invest more and deepen its relationship with Cisco Systems , Adobe Systems , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Suzuki United States revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Suzuki United States intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2024 | 2024 |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sitecore | Legacy | Sitecore CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rollick | Legacy | Rollick Customer Experience | Customer Experience | CRM | n/a | 2024 | 2024 |
In 2024, Suzuki United States implemented Rollick Customer Experience across more than 100 U.S. dealerships. The deployment used Rollick Customer Experience in the Customer Experience category to centralize dealer-facing digital retailing and online shopper engagement workflows.
Implementation centered on three named Rollick modules, GoRollick Marketplace for online shopper acquisition, RollickEngage digital retailing for dealer-facing sales workflows, and RollickNurture for automated follow-up and sustained engagement. Configuration emphasized CRM and inventory-driven lead routing logic, orchestration of digital retail checkout flows, and automated nurture sequences tied to shopper behavior and vehicle inventory signals.
Integrations focused on routing leads from Rollick modules into dealer CRM workflows and leveraging live inventory data for qualification and routing decisions. Operational coverage spanned dealer-facing sales and customer contact functions across the United States, with lead flow and follow-up executing at the dealership level rather than at a central corporate retail function.
Rollout formalized dealer-facing digital retailing processes and centralized lead-routing governance, establishing rules for inventory-driven assignment and nurture cadence across participating dealerships. Outcomes reported from the deployment include generation of over 38,000 leads in 2024 and close rates roughly 30% above industry norms, reflecting the combined use of GoRollick Marketplace, RollickEngage digital retailing, and RollickNurture for sustained shopper engagement.
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Sales Automation, CRM, Sales Engagement | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2023 | 2023 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Domain Name System (DNS) | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2011 | 2011 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2018 | 2018 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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