Swan Retail
Unit B, Wellington Gate,
Waterlooville, PO7 7XY,
United Kingdom
Waterlooville, PO7 7XY,
United Kingdom
44 23 9387-3170
Distribution
Swan Retail Technographics
Swan Retail Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Swan Retail and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Swan Retail employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Swan Retail has purchased the following applications: Microsoft 365 for Collaboration in 2018, Oracle Netsuite Bronto Marketing Platform for Marketing Automation in 2021, New Relic APM for Application Performance Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Swan Retail is running and its propensity to invest more and deepen its relationship with Microsoft , Oracle , New Relic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Swan Retail revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Swan Retail intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Swan Retail Tech Stack and Enterprise Applications
Swan Retail Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Swan Retail implemented Microsoft 365. The Microsoft 365 deployment functions as the company's Collaboration backbone and is observable in use on their website.
The implementation leverages core Microsoft 365 capabilities typical for the Collaboration category, including Exchange Online for corporate email, Microsoft Teams for real-time collaboration, SharePoint Online for intranet and document management, OneDrive for Business for individual file sync, and Office desktop and web applications for productivity. Configuration appears to emphasize shared document libraries, Teams channels for cross-functional workflows, mailbox provisioning, and retention policies managed through the Microsoft 365 admin center.
Provisioning is scaled to support Swan Retail's 40-person UK organization, covering distribution business functions such as sales order handling, procurement coordination, warehouse communication, and customer service collaboration. The presence of Microsoft 365 on the public website indicates some services are surfaced externally, for example content delivery or embedded components that pull corporate content from the tenant.
Governance is organized around a tenant-level administration model with group-based licensing, role-based admin accounts, and site and channel permission controls to manage SharePoint and Teams sprawl. User onboarding and license assignment are implemented centrally, aligning Collaboration workflows with operational processes across the small distribution organization.
|
Swan Retail CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Netsuite Bronto Marketing Platform | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021 Swan Retail implemented Oracle Netsuite Bronto Marketing Platform to provide Marketing Automation capability for its marketing and customer engagement functions, the implementation is explicitly instrumented on the company website. The deployment uses the Oracle Netsuite Bronto Marketing Platform as the customer-facing marketing layer, supporting web-driven subscriber capture and email delivery workflows tied to online storefront interactions.
The Oracle Netsuite Bronto Marketing Platform configuration centers on email campaign management, audience segmentation, template and content management, and automated lifecycle messaging, reflecting standard Marketing Automation functional modules. Implementation details indicate the platform is connected to the website through tracking scripts and form capture to populate lists and trigger campaign orchestration, enabling scheduled and event driven message flows.
Operational coverage is focused on the marketing team and ecommerce operations, with governance practices aligned to subscription and consent management and campaign approval workflows to control outbound communications. The narrative emphasizes a web-first, cloud hosted marketing automation architecture delivered by Oracle Netsuite Bronto Marketing Platform, supporting centralized audience lists and automated campaign processes for Swan Retail.
|
Swan Retail ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2021 | 2021 |
In 2021, Swan Retail implemented New Relic APM on its website. New Relic APM is deployed as an Application Performance Management solution instrumenting the retailer's web application stack to capture transaction traces, error analytics, and performance metrics. The implementation covers both client-side browser monitoring and server-side transaction latency, using distributed tracing and real-time dashboards to provide visibility into web request flows and exception hotspots.
Configuration centers on New Relic APM agents and distributed tracing, with dashboards and alert policies provisioned to surface slow transactions and exceptions for the ecommerce site. Operational scope is the public website and associated application stack for the United Kingdom based distribution business, aligning monitoring to ecommerce and fulfillment technical owners. Governance is managed through centralized dashboards and role-based access to the New Relic APM console, enabling owners to maintain instrumentation, tune alert thresholds, and coordinate event triage workflows.
|
|
|
|
|
IT Service Management | ITSM |
|
2021 | 2021 |
|
Swan Retail IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
IT Decision Makers and Key Stakeholders at Swan Retail
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Swan Retail Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Swan Retail IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Swan Retail digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Swan Retail Technographics
Swan Retail is a Distribution organization based in United Kingdom,
with around 40 employees and annual revenues of $2.0 million.
Swan Retail operates a diverse technology stack with applications such as
Microsoft 365, Oracle Netsuite Bronto Marketing Platform and New Relic APM,
covering areas like Collaboration, Marketing Automation and Application Performance Management.
Swan Retail has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Oracle and New Relic.
Swan Retail recently adopted applications including
Cloudflare CDN in 2022, Oracle Netsuite Bronto Marketing Platform in 2021 and New Relic APM in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Swan Retail’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Swan Retail’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Swan Retail technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.