Swansea, SA1 2FA,
United Kingdom
Swansea City Association Football Club Technographics
Swansea City Association Football Club Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Swansea City Association Football Club and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 369 Swansea City Association Football Club employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Swansea City Association Football Club has purchased the following applications: Microsoft 365 for Collaboration in 2017, Other Media Clubcast CMS for Content Management in 2017, Hotjar for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Swansea City Association Football Club is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Other Media or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Swansea City Association Football Club revenues, which have grown to $186.3 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Swansea City Association Football Club intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Swansea City Association Football Club Tech Stack and Enterprise Applications
Swansea City Association Football Club Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
Swansea City Association Football Club implemented Microsoft 365 in 2017. The club lists Microsoft 365 on its website and uses Microsoft 365 as a Collaboration platform for staff and digital content workflows. The implementation positions Microsoft 365 to provide centralized email, team communication, and document collaboration functionality.
Deployment covers internal staff across departments and supports website content authoring and operational communications, leveraging core Microsoft 365 capabilities such as Exchange Online, Microsoft Teams, SharePoint, and OneDrive. Operational scope includes workplace collaboration, document versioning, and shared file storage typical of a Collaboration deployment for a mid-sized organization. Administration and tenant configuration are implied to manage user accounts, access controls, and service configuration within the Microsoft 365 environment.
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Collaboration | Collaboration |
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2022 | 2022 |
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Swansea City Association Football Club Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Other Media | Legacy | Other Media Clubcast CMS | Content Management | Content Management | n/a | 2017 | 2017 |
In 2017, Swansea City Association Football Club launched the Other Media Clubcast CMS to power its official app and mobile optimised website. The deployment is categorized as Content Management and established a centralized publishing foundation for the club's digital channels in the United Kingdom.
The Other Media Clubcast CMS was configured to deliver editorial publishing, personalise content and media delivery capabilities, including authoring workflows, content scheduling, fan segmentation and personalised feeds. The platform provided content orchestration across the mobile app and responsive web front end to maintain template consistency and coordinated publishing.
Integrations explicitly implemented include SwansTV for video distribution and in app ticketing to surface commercial offers, with the CMS feeding digital and CRM channels to support commercial workflows. Operational scope covered marketing, communications and commercial teams responsible for fan engagement and digital revenue channels across the United Kingdom.
Governance changes focused on centralized content ownership and streamlined editorial workflows to unify mobile and web publishing processes, with personalization controls to tailor experiences to fan segments. The implementation aimed to centralise publishing, personalise content and improve fan engagement and commercial channels as stated in the vendor case study.
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Swansea City Association Football Club CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Swansea City Association Football Club deployed Hotjar on its public website. Hotjar is used as a Customer Experience application to capture on-page behavioral analytics and qualitative feedback across the club website, supporting digital fan engagement and web content optimization. The implementation documents the club’s instrumentation of web sessions and visitor feedback capture for its digital channels.
The deployment embeds the Hotjar tracking script across site pages, enabling session recordings, heatmaps, conversion funnel analysis, and on-page surveys and feedback widgets, capabilities that are typical for Hotjar. Configuration work emphasized page-level tagging, sampling controls, and session filtering to align data capture with site structure and analytical needs. Governance established role-based access for digital and marketing teams, and data retention and privacy controls to manage visitor behavioral data.
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Swansea City Association Football Club ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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Swansea City Association Football Club PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Swansea City Association Football Club IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Swansea City Association Football Club CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Swansea City Association Football Club
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Swansea City Association Football Club Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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