Sweaty Betty
Sweaty Betty Technographics
Sweaty Betty Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sweaty Betty and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2300 Sweaty Betty employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sweaty Betty has purchased the following applications: Apple Pay for Payment Processing in 2020, TribePad ATS for Applicant Tracking System in 2019, FreeWheel Demandsuite for Agency Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sweaty Betty is running and its propensity to invest more and deepen its relationship with Apple , Block (ex Square, Inc) , Klarna or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sweaty Betty revenues, which have grown to $583.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sweaty Betty intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sweaty Betty Tech Stack and Enterprise Applications
Sweaty Betty ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, Sweaty Betty implemented Apple Pay on their website. The Apple Pay implementation is scoped to Payment Processing for e-commerce checkout, embedding the Apple Pay payment button into the online storefront and checkout pages to handle web-based customer payments.
The deployment leverages browser-based Apple Pay flows, invoking the Apple Pay payment sheet and device authentication to generate cryptographic payment tokens. Front-end work included JavaScript integration to present the Apple Pay button and to initiate merchant validation, while server-side components accept and forward payment tokens to the retailer's payment gateway for authorization and settlement. This configuration aligns with standard Payment Processing capabilities such as tokenization and reduction of direct card data handling.
Operational coverage focused on the e-commerce and payments function within the public website, including mobile Safari and supported desktop browsers. Governance centered on checkout configuration, payment acceptance rules, and monitoring of authentication and authorization flows to maintain consistent payment processing behavior.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2018 | 2018 |
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Sweaty Betty HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TribePad | Legacy | TribePad ATS | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Sweaty Betty implemented TribePad ATS on its public careers site to capture applications and manage candidate intake. The TribePad ATS Applicant Tracking System is embedded on the Sweaty Betty website and serves as the primary online entry point for job seekers across corporate and retail hiring channels.
The implementation surfaced core Applicant Tracking System capabilities, including online job posting and publishing from a central console, configurable application forms and resume capture, candidate screening workflows, interview scheduling coordination, and offer stage tracking. Configuration work emphasized role based access for recruiters and hiring managers, requisition templates, and standardized status taxonomy to support consistent hiring stages.
Deployment was executed as a cloud hosted career site integration, with TribePad ATS embedded on Sweaty Betty’s website to orchestrate candidate flows from apply through interview. Operational coverage centers on Talent Acquisition and HR functions, using the careers site integration to funnel candidates for both store level and corporate roles into a single applicant queue.
Governance focused on centralized workflow configuration and approval gates, instituting recruiter and hiring manager permissions along with configurable hiring stage automation to reduce manual handoffs. The narrative centers on Sweaty Betty TribePad ATS Applicant Tracking System as the web facing recruitment orchestration layer for the company’s hiring operations.
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Sweaty Betty ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Sweaty Betty deployed FreeWheel Demandsuite on its website as an Agency Management solution to centralize advertising operations and programmatic demand orchestration. FreeWheel Demandsuite provides the company with a publisher-facing ad management layer that aligns campaign lifecycle workflows with ecommerce merchandising and audience targeting on the public storefront.
The implementation focused on standard Agency Management capabilities, including demand orchestration, campaign trafficking and scheduling, inventory allocation and yield controls, and consolidated reporting for ad operations. FreeWheel Demandsuite was configured to manage campaign priorities, creative delivery rules, and impression accounting while exposing administrative consoles for trafficking and performance review.
Architecturally the deployment follows a web storefront integration pattern, with client-side ad tag instrumentation and a cloud-hosted control plane for campaign configuration and bidding orchestration. Operational ownership sits with ad operations and marketing teams, with governance centered on role-based access to the FreeWheel Demandsuite console, campaign approval workflows, and inventory governance to align advertising with Sweaty Betty commerce objectives.
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Point Of Sale | ERP Services and Operations |
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2023 | 2023 |
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Sweaty Betty AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2015 | 2015 |
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Sweaty Betty Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Sweaty Betty Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2012 | 2012 |
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Sweaty Betty eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2022 | 2022 |
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eCommerce | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2022 | 2022 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Product Information Management | eCommerce |
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2018 | 2018 |
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Shipping Management | eCommerce |
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2020 | 2020 |
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Sweaty Betty CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2019 | 2019 |
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Customer Engagement | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics, Customer Experience, Customer Data Platform | CRM |
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2018 | 2018 |
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Marketing Analytics, Data Management Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Sweaty Betty ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2022 | 2022 |
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Sweaty Betty TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Sweaty Betty PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2022 | 2022 |
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Sweaty Betty IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Sweaty Betty CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at Sweaty Betty
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of Technology Operations | Director | IT | |
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Senior Vice President of Finance | VP | Finance | |
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Head Of Retail Operations | Director | Operations | |
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Apps Being Evaluated by Sweaty Betty Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sweaty Betty IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sweaty Betty digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Sweaty Betty Technographics
Sweaty Betty is a Retail organization based in United Kingdom,
with around 2300 employees and annual revenues of $583.0 million.
Sweaty Betty operates a diverse technology stack with applications such as
Apple Pay, TribePad ATS and FreeWheel Demandsuite,
covering areas like Payment Processing, Applicant Tracking System and Agency Management.
Sweaty Betty has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, TribePad and FreeWheel, A Comcast Company.
Sweaty Betty recently adopted applications including
Adyen In-House Open-source POS in 2023, Slack Connect in 2022 and Visa CardinalCommerce in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sweaty Betty’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sweaty Betty’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sweaty Betty technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.