AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

SYNEO Tech Stack and Enterprise Applications

SYNEO ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Intuit Legacy Intuit Quickbooks Enterprise ERP Financial ERP x 2013 2013
In 2013, SYNEO implemented Intuit Quickbooks Enterprise as its ERP Financial system. The deployment centralized core accounting and financial management for the 50-employee distribution company based in the United States. The Intuit Quickbooks Enterprise implementation covered general ledger, accounts payable, accounts receivable, inventory management, and financial reporting capabilities typical of ERP Financial suites used in distribution. Configuration work focused on chart of accounts standardization, inventory valuation methods and job costing to align accounting flows with order fulfillment and distribution operations. Deployment was executed as a multi-user on-site installation to support concurrent transaction processing across finance and distribution workflows. Operational scope included the finance function and distribution operations, consolidating order-to-cash and procure-to-pay processes into a single financial system. Governance introduced role-based access controls, defined reconciliation and month-end close procedures, and standardized transactional workflows to improve financial control and auditability. Intuit Quickbooks Enterprise was maintained as the primary ERP Financial platform for corporate accounting and distribution transaction control.
SYNEO Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2016 2016
In 2016, SYNEO implemented Microsoft 365 for Collaboration. The presence of Microsoft 365 artifacts in the company website source indicates a tenant level deployment used to centralize email, content and team collaboration for the 50-employee distribution firm. The implementation was positioned to consolidate core collaboration workflows across the organization. Configuration emphasized Microsoft 365 collaboration services, referencing Exchange Online for email, SharePoint Online for team sites and document management, OneDrive for user file storage, and Microsoft Teams for synchronous collaboration and messaging. Typical configuration elements evident in category aligned deployments include Office application provisioning to endpoints, mailbox and SharePoint site structure, and Teams channel architecture to mirror operational processes. Operational governance was aligned to a centrally administered tenant model with user provisioning, role based access controls, and baseline security and compliance settings to manage collaboration access across sales, operations, and back office functions. Public web signals show Microsoft 365 serves as the primary Collaboration platform in SYNEO's application footprint, and administration appears consolidated to support company wide communications and content collaboration.
SYNEO CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
CallRail Legacy CallRail Call Tracking Call Tracking and Recording CRM n/a 2020 2020
In 2020, SYNEO implemented CallRail Call Tracking on their website. CallRail Call Tracking, classified in the Call Tracking and Recording category, was deployed to instrument inbound phone interactions for campaign attribution and lead capture directly from the company site. The implementation used standard Call Tracking and Recording configurations typical for SMBs, including site-level tracking script installation, dynamic number insertion to attribute calls to marketing sources, and centralized call logs with recorded call access for review. Operational coverage centered on marketing and sales workflows in the United States, with governance focused on consistent campaign naming, call tagging, and an operational process for sales to review inbound call transcripts and recordings.
Customer Experience CRM 2020 2020
SYNEO IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2020 2020
Content Delivery Network IaaS 2020 2020

IT Decision Makers and Key Stakeholders at SYNEO

First Name Last Name Title Function Department Email Phone
Chief Technology Officer CXO IT
Chief Executive Officer CXO Finance
Director of Finance Director Finance

Apps Being Evaluated by SYNEO Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from SYNEO IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the SYNEO digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD SYNEO Technographics
SYNEO is a Distribution organization based in United States, with around 50 employees and annual revenues of $13.0 million.
SYNEO operates a diverse technology stack with applications such as Intuit Quickbooks Enterprise, Microsoft 365 and CallRail Call Tracking, covering areas like ERP Financial, Collaboration and Call Tracking and Recording.
SYNEO has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Intuit, Microsoft and CallRail.
SYNEO recently adopted applications including CallRail Call Tracking in 2020, Hotjar in 2020 and Bluehost in 2020, highlighting its ongoing modernization strategy.
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Our research team continuously updates SYNEO’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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