Taboola
16 Madison Square West,
New York, 10010, NY,
United States
New York, 10010, NY,
United States
1 703-980-4182
Professional Services
Taboola Technographics
Taboola Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Taboola and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1800 Taboola employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Taboola has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2016, Greenhouse ATS for Applicant Tracking System in 2017, Microsoft Azure Data Explorer for Analytics and BI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Taboola is running and its propensity to invest more and deepen its relationship with Oracle , Greenhouse , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Taboola revenues, which have grown to $1.38 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Taboola intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Taboola Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2016 | 2016 |
In 2016, Taboola implemented Oracle NetSuite ERP. The implementation provisioned Oracle NetSuite ERP as a cloud based ERP Financial platform to centralize transactional finance operations and support corporate accounting and financial close processes for the company.
The deployment configured core financial modules including General Ledger, Accounts Payable, Accounts Receivable, Billing and Revenue Management, and Financial Reporting, consistent with standard ERP Financial functional workflows. Automation of journal processing, period close checklists, and role based access controls were put in place to support continuous accounting and structured month end close. Revenue recognition and billing workflows were aligned with services and subscription revenue patterns typical of a professional services company.
Operational scope covered finance and accounting functions and extended to revenue operations and procurement, with a standardized chart of accounts and formal approval workflows to enforce governance. Rollout followed a centralized finance program model with staged module activation, configuration governance, and documented process controls to institutionalize accounting policies and system permissions.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, Taboola implemented Greenhouse ATS as its Applicant Tracking System. The Greenhouse ATS was deployed to power the Taboola careers website, centralizing job posting publication and application capture through the public careers portal.
The implementation configured Greenhouse ATS core capabilities common to the category, including job requisition management, candidate pipeline and stage tracking, interview scheduling and coordination, offer workflow support, and basic recruiting analytics and reporting. Greenhouse ATS was integrated into the careers site to ensure applications submitted on careers.taboola.com populated the centralized candidate records and hiring pipelines.
Operational ownership rested with Taboola recruiting and HR functions, which used Greenhouse ATS to standardize requisition intake, interview stages, and candidate status transitions across hiring teams. Governance focused on enforcing consistent hiring workflows and maintaining the careers site integration for live job inventory, with Greenhouse ATS serving as the system of record for active recruitment activity.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Data Explorer | Analytics and BI | Analytics and BI | n/a | 2019 | 2019 |
In 2019, Taboola implemented Microsoft Azure Data Explorer to perform near-real-time analysis of edge delivery logs for its content-recommendation platform in the United States, aligning the project with Analytics and BI requirements for operational and product analytics. The implementation aimed to surface delivery and latency signals at the edge and shorten the time from event to insight for operations and product teams.
Microsoft Azure Data Explorer ingested Fastly streaming logs that were persisted into Azure Blob Storage, creating a streaming-to-blob ingestion pipeline that supported high throughput query and exploratory analytics. The configuration processed terabytes per day, reported at roughly 17 TB per day, and the environment was onboarded rapidly, with initial onboarding completed in about a week, enabling quick ramp of dashboards and ad hoc queries.
Operational scope centered on edge delivery telemetry and product analytics workflows, enabling instant detection and correction of latency issues and faster insight delivery to operations and product stakeholders. The deployment emphasized scalable ingestion, near-real-time query capability, and a simplified operational analytics stack using Microsoft Azure Data Explorer for Analytics and BI across Taboola's U.S. edge delivery footprint.
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Analytics and BI | Analytics and BI |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2011 | 2011 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2022 | 2022 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2024 | 2024 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2015 | 2015 |
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Sales Automation, Sales Engagement | CRM |
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2014 | 2014 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Database Management | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Taboola
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Taboola Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Taboola IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Taboola digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Taboola Technographics
Taboola is a Professional Services organization based in United States,
with around 1800 employees and annual revenues of $1.38 billion.
Taboola operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Greenhouse ATS and Microsoft Azure Data Explorer,
covering areas like ERP Financial, Applicant Tracking System and Analytics and BI.
Taboola has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Greenhouse and Microsoft.
Taboola recently adopted applications including
6sense Account Engagement Platform in 2024, DocuSign eSignature in 2022 and OpenX OpenAudience in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Taboola’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Taboola’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Taboola technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.