New York, 10010, NY,
United States
Taboola Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Taboola and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1800 Taboola employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Taboola has purchased the following applications: 6sense Account Engagement Platform for Account Based Marketing in 2024, Microsoft Azure Data Explorer for Analytics and BI in 2019, Greenhouse ATS for Applicant Tracking System in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Taboola is running and its propensity to invest more and deepen its relationship with 6sense , Microsoft , Sirdata or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Taboola revenues, which have grown to $1.38 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Taboola intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| 6sense | Legacy | 6sense Account Engagement Platform | Account Based Marketing | CRM | n/a | 2024 | 2024 | ||
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2015 | 2015 |
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Sales Automation, Sales Engagement | CRM |
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2014 | 2014 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Data Explorer | Analytics and BI | Analytics and BI | n/a | 2019 | 2019 | In 2019, Taboola implemented Microsoft Azure Data Explorer to perform near-real-time analysis of edge delivery logs for its content-recommendation platform in the United States, aligning the project with Analytics and BI requirements for operational and product analytics. The implementation aimed to surface delivery and latency signals at the edge and shorten the time from event to insight for operations and product teams. Microsoft Azure Data Explorer ingested Fastly streaming logs that were persisted into Azure Blob Storage, creating a streaming-to-blob ingestion pipeline that supported high throughput query and exploratory analytics. The configuration processed terabytes per day, reported at roughly 17 TB per day, and the environment was onboarded rapidly, with initial onboarding completed in about a week, enabling quick ramp of dashboards and ad hoc queries. Operational scope centered on edge delivery telemetry and product analytics workflows, enabling instant detection and correction of latency issues and faster insight delivery to operations and product stakeholders. The deployment emphasized scalable ingestion, near-real-time query capability, and a simplified operational analytics stack using Microsoft Azure Data Explorer for Analytics and BI across Taboola's U.S. edge delivery footprint. | |
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Analytics and BI | Analytics and BI |
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2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Database Management | IaaS |
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2014 | 2014 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Application Performance Management | ITSM |
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2014 | 2014 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2011 | 2011 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2022 | 2022 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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ERP Financial | ERP Financial Management |
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2016 | 2016 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
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