TactikMedia
65 rue Notre-Dame Ouest,
Thetford Mines, G6G 1J4, QC,
Canada
Thetford Mines, G6G 1J4, QC,
Canada
1 844-955-7258
Professional Services
TactikMedia Technographics
TactikMedia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by TactikMedia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 TactikMedia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TactikMedia has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, Dealfront Leadfeeder ABM for Account Based Marketing in 2019, Twilio Sendgrid for Transactional Email in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TactikMedia is running and its propensity to invest more and deepen its relationship with Google , Dealfront (formerly Leadfeeder and Echobot) , Crazy Egg or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TactikMedia revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TactikMedia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
TactikMedia Tech Stack and Enterprise Applications
TactikMedia Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, TactikMedia implemented Google Workspace (Formerly Google G-Suite) for Collaboration. TactikMedia is a 25 employee professional services firm headquartered in Canada, and public site references indicate Google Workspace (Formerly Google G-Suite) is used as the firm’s primary cloud collaboration platform. The deployment aligns with a cloud hosted SaaS architecture, provisioned on the company domain to support organizational email and team productivity needs.
The implementation leverages core functional modules typical of Collaboration platforms, including Gmail for email, Google Drive for cloud storage, Google Docs and Sheets for document collaboration, Google Calendar for scheduling, and Google Meet for video meetings, all managed through the Google Workspace admin console. Operational coverage is company wide across client delivery and internal teams, with centralized account and domain management used to provision users and control access. The configuration supports standard collaboration workflows, document sharing and synchronous meetings, reflecting the relationship TactikMedia Google Workspace (Formerly Google G-Suite) Collaboration business function.
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TactikMedia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dealfront (formerly Leadfeeder and Echobot) | Legacy | Dealfront Leadfeeder ABM | Account Based Marketing | CRM | n/a | 2019 | 2019 |
In 2019, TactikMedia implemented Dealfront Leadfeeder ABM to operationalize Account Based Marketing across its B2B lead generation services. The implementation reflects the priorities of a 25 person Canadian digital marketing agency, using Dealfront Leadfeeder ABM as a cloud SaaS solution to surface account‑level website intelligence and convert anonymous visitors into actionable leads for both the agency and its clients.
Configured modules included account and visitor identification, intent signal capture, account scoring and segmentation, real time alerts, and reporting dashboards. Workflows were built around lead qualification and list creation, enabling sales and client account teams to prioritize outreach based on behavioral signals and predefined account criteria typical of Account Based Marketing practices.
Operational coverage extended across marketing and sales functions and into client engagement workflows, where Dealfront Leadfeeder ABM was used to inform campaign targeting, outreach sequencing, and client reporting. Data export and enrichment capabilities were leveraged to feed downstream sales follow up and to create client deliverables, while configuration emphasized tag rules, account lists, and alert thresholds aligned to agency engagement models.
Governance and rollout followed a phased approach that began with internal pilots and expanded into client projects, instituting naming conventions, lead routing rules, and reporting templates to maintain consistency across accounts. Using Leadfeeder helped TactikMedia surface opportunities and the firm reports that it scored big wins for clients by applying the Account Based Marketing insights produced by Dealfront Leadfeeder ABM.
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Lead Generation | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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TactikMedia PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2019 | 2019 |
In 2019, TactikMedia implemented Twilio Sendgrid for Transactional Email on their website. The implementation leverages Twilio Sendgrid Web API and SMTP relay capabilities to send site-triggered transactional messages, with a focus on template-driven sends and substitution variables for personalized account notifications and form confirmations.
Operational ownership is assigned to the web development team and client services, who manage email templates, authentication records such as SPF and DKIM, and event webhook monitoring for deliveries, bounces, and complaints. Twilio Sendgrid is used to centralize transactional messaging for customer-facing functions on the site, with governance organized around template versioning, webhook event handling, and consent and unsubscribe control within application workflows.
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Transactional Email | PaaS |
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2020 | 2020 |
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TactikMedia IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at TactikMedia
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by TactikMedia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from TactikMedia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the TactikMedia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD TactikMedia Technographics
TactikMedia is a Professional Services organization based in Canada,
with around 25 employees and annual revenues of $3.0 million.
TactikMedia operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), Dealfront Leadfeeder ABM and Twilio Sendgrid,
covering areas like Collaboration, Account Based Marketing and Transactional Email.
TactikMedia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Dealfront (formerly Leadfeeder and Echobot) and Twilio.
TactikMedia recently adopted applications including
Google Cloud Platform (GCP) in 2021, Pathwire Mailgun in 2020 and Dealfront Leadfeeder ABM in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of TactikMedia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates TactikMedia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete TactikMedia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.