Tapjoy
353 Sacramento St 6th Floor,,
San Francisco, 94111, CA,
United States
San Francisco, 94111, CA,
United States
1 415-766-6900
Professional Services
Tapjoy Technographics
Tapjoy Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Tapjoy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Tapjoy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tapjoy has purchased the following applications: Tipalti Invoice Management and Bill Processing System for AP Automation in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2021, HubSpot CMS for Web Content Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tapjoy is running and its propensity to invest more and deepen its relationship with Tipalti , Oracle , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tapjoy revenues, which have grown to $32.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tapjoy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Tapjoy Tech Stack and Enterprise Applications
Tapjoy ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tipalti | Legacy | Tipalti Invoice Management and Bill Processing System | AP Automation | ERP | n/a | 2021 | 2021 |
In 2021, Tapjoy implemented Tipalti Invoice Management and Bill Processing System to centralize invoice intake and bill processing for its finance organization. The deployment is positioned as an AP Automation solution available through Tapjoy’s public-facing website for vendor invoice submission and internal processing, supporting accounts payable and broader finance functions.
The Tipalti Invoice Management and Bill Processing System was configured to provide invoice capture, supplier self-service via a vendor portal, automated data extraction and validation, approval workflow orchestration, and exception handling. Configuration focused on standardizing invoice metadata, routing rules, and GL coding to align with Tapjoy’s existing accounts payable controls and approval hierarchies.
Architecturally the implementation follows a cloud-hosted SaaS model with the invoice intake surface exposed on Tapjoy’s website and secure backend queues for AP clerks and finance approvers. The system is used to stage structured invoice data for onward posting into downstream financial ledgers and to consolidate supplier onboarding and invoice lifecycle management across finance teams.
Governance changes included centralized approval routing, role based access controls for finance and procurement stakeholders, audit trail capture for invoice and payment decisioning, and documented process flows for exception resolution. The deployment emphasizes operational consolidation of invoice handling under the AP Automation application to reduce manual touchpoints and standardize processing across Tapjoy’s finance organization.
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ERP Financial | ERP |
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2015 | 2015 |
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Tapjoy Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Tapjoy implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The deployment establishes Google Workspace as the central productivity and communications system supporting core business functions including engineering, sales, marketing and product at the company.
The implementation leverages Google Workspace components such as Gmail, Google Drive, Google Docs, Google Meet and Google Calendar to provide email, document collaboration, conferencing and calendaring across teams. Administrative controls are managed through the Google Admin console with organizational units and role based access controls, and Workspace native capabilities for device management and data loss prevention are used to standardize endpoint and data governance.
Operational coverage is company wide across Tapjoy in the United States, with Google Workspace provisioned to support employee collaboration and content workflows. Tapjoy's public website indicates use of Google Workspace (Formerly Google G-Suite), corroborating the vendor level adoption of the Collaboration platform for corporate communications and hosted assets.
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Tapjoy Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Tapjoy implemented HubSpot CMS. The rollout used HubSpot CMS to manage Tapjoy's corporate website and public-facing content, positioning HubSpot CMS Web Content Management as the primary platform for marketing and product communications.
The implementation emphasized standard Web Content Management capabilities, including template driven page authoring, a drag and drop content editor, landing page creation, content staging for editorial review, and responsive page delivery. Configuration work focused on content models, reusable modules, and centralized asset management to streamline site updates and campaign pages.
Operational ownership rested with Tapjoy's marketing and content teams, with the HubSpot CMS instance provisioned on the public site and used for the main corporate site and resource pages. The deployment scope covered editorial workflows, page publishing, and management of marketing assets across the company website.
Governance centered on role based access controls, versioning and approval workflows to enforce editorial standards and release cadence. Documentation and process alignment supported ongoing content operations and cross functional coordination between marketing and product communications.
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Tapjoy CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Account Based Marketing | CRM |
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2023 | 2023 |
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CRM | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tapjoy ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Tapjoy PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Tapjoy IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Tapjoy CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Tapjoy
| First Name | Last Name | Title | Function | Department | Phone | |
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Director, Business Intelligence & Analytics | Director | IT | |
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Vice President, Data Science & Data Science Engineering | VP | IT | |
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Chief Product Officer | CXO | Finance | |
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President and CEO | CXO | Finance | |
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Chief Marketing Officer | CXO | Marketing | |
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VP, Finance | VP | Finance | |
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Controller | Director | Finance | |
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CFO | CXO | Finance | |
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Senior Revenue Manager | Manager | Sales | |
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Manager, Revenue Accounting | Manager | Finance | |
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Apps Being Evaluated by Tapjoy Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Tapjoy IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Tapjoy digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Tapjoy Technographics
Tapjoy is a Professional Services organization based in United States,
with around 300 employees and annual revenues of $32.0 million.
Tapjoy operates a diverse technology stack with applications such as
Tipalti Invoice Management and Bill Processing System, Google Workspace (Formerly Google G-Suite) and HubSpot CMS,
covering areas like AP Automation, Collaboration and Web Content Management.
Tapjoy has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tipalti, Google and HubSpot.
Tapjoy recently adopted applications including
Zoominfo Platform in 2023, 6sense Account Engagement Platform in 2023 and Tipalti Invoice Management and Bill Processing System in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Tapjoy’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Tapjoy’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Tapjoy technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.