Tastemade
3019 Olympic Boulevard, Stage C,
Santa Monica, 90404, CA,
United States
Santa Monica, 90404, CA,
United States
1 310-776-6273
Media
Tastemade Technographics
Tastemade Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Tastemade and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 Tastemade employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tastemade has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2019, Talient VMS for Contingent Labor Management in 2022, GumGum for Artificial Intelligence Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tastemade is running and its propensity to invest more and deepen its relationship with Oracle , Eastridge Workforce Solutions , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tastemade revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tastemade intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Tastemade Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2019 | 2019 |
In 2019 Tastemade implemented Oracle NetSuite ERP as its core financial system in an ERP Financial deployment to centralize billing and receivables for its media business. The initiative established Oracle NetSuite ERP as the primary ledger for accounts receivable and financial record keeping across the finance organization.
Configuration and functional scope emphasized accounts receivable processes, including invoicing, billing schedule management, collections management, cash application, bank reconciliation and month end AR reconciliation and reporting. Operational workflows were aligned to review signed contracts and insertion orders, produce accurate billing schedules, deliver invoices and drive end to end collections activity, reflecting standard ERP Financial capabilities for billing and receivables control.
Operational implementation shows billing schedules and contract data were managed in Airtable as part of the billing cadence while Oracle NetSuite ERP was used to post receipts and maintain the AR ledger, creating an operational linkage between billing orchestration and the financial system. The deployment supported AR across Direct Sales, the Tastemade Streaming Network and Licensing business lines, with close cross functional interaction between Account Executives and the finance team.
Governance and process changes centered on a designated Accounts Receivable point of contact reporting to the Accounting Operations Manager, daily to monthly monitoring of invoice due dates, organized archival for audit readiness and monthly snapshot reporting for senior management. The configuration and governance emphasize reconciliations, reliable application of receipts and support for cashflow forecasting using Oracle NetSuite ERP as the authoritative AR platform.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Eastridge Workforce Solutions | Legacy | Talient VMS | Contingent Labor Management | HCM | n/a | 2022 | 2022 |
In 2022 Tastemade is listed among Eastridge Workforce Solutions' top-tier enterprise client relationships in the Workwell acquisition announcement, linking the company to Talient VMS as part of the acquired business. The announcement indicates Eastridge provided contingent workforce and MSP support focused on HR and contingent talent visibility in North America, which supports the inference that Talient VMS was used for Contingent Labor Management at Tastemade.
The source does not disclose module-level implementation or configuration details, so specific components implemented at Tastemade are not stated. Talient VMS, as a Contingent Labor Management application, is typically aligned with supplier and requisition management, worker onboarding and compliance tracking, timesheet and invoice orchestration, and contingent talent visibility reporting, and those category-aligned capabilities frame the plausible scope of usage without asserting module-level deployment.
Operational signals point to an MSP-oriented deployment model managed through Eastridge Workforce Solutions, with the practical coverage focused on HR workflows and contingent talent visibility across North America. The announcement provides no explicit governance, rollout timeline, outcomes, or cost information, therefore the narrative confines itself to the inferred use of Talient VMS for Contingent Labor Management and the HR-centric MSP support indicated in the acquisition notice.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Tastemade deployed GumGum on its consumer-facing website to operationalize digital advertising within Artificial Intelligence Marketing. The deployment is web-centric and implemented via a client-side integration that surfaces page-level context and audience signals for machine learning driven targeting and on-page ad decisioning. GumGum is used to connect content context to programmatic campaign decisioning and to provide automated creative and placement optimization for site inventory.
Configuration emphasized campaign decisioning, contextual targeting, creative optimization, and analytics instrumentation, reflecting typical Artificial Intelligence Marketing capabilities. The implementation is managed by Tastemade marketing and ad operations teams, who configure placement rules, govern editorial alignment and ad quality, and monitor reporting and model outputs. Integration scope is limited to the Tastemade website, with data flows from page signals into GumGum to support real-time decisioning and performance reporting.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2013 | 2013 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2017 | 2017 |
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Contract Lifecycle Management | Content Management |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Tastemade
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Tastemade Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Tastemade Technographics
Tastemade is a Media organization based in United States,
with around 450 employees and annual revenues of $150.0 million.
Tastemade operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Talient VMS and GumGum,
covering areas like ERP Financial, Contingent Labor Management and Artificial Intelligence Marketing.
Tastemade has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Eastridge Workforce Solutions and GumGum.
Tastemade recently adopted applications including
Talient VMS in 2022, OneTrust Cookie Consent in 2022 and OneTrust CookiePro in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Tastemade’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Tastemade’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Tastemade technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.