AI Buyer Insights:

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● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

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● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

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● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

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● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

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● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

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● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

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● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

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● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

Tata Simply Better
Location
1, Bishop Lefroy Road,
Kolkata, 700020,
India
Website
https://www.tatasimplybetter.com/
Phone
91 33-2281-3779
Artw industry
Consumer Packaged Goods
Employee
Revenue

Tata Simply Better Technographics

Tata Simply Better Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Tata Simply Better and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10595 Tata Simply Better employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Tata Simply Better has purchased the following applications: Amazon Pay for Payment Processing in 2023, Bik Chatbot for Chatbots and Conversational AI in 2024, Shopify for eCommerce in 2024 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Tata Simply Better is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Apple , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Tata Simply Better revenues, which have grown to $1.96 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tata Simply Better intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Tata Simply Better Tech Stack and Enterprise Applications

ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Amazon Web Services (AWS) Legacy Amazon Pay Payment Processing ERP Financial Management n/a 2023 2023
Payment Processing ERP Financial Management 2023 2023
Payment Processing ERP Financial Management 2025 2025
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Bik Legacy Bik Chatbot Chatbots and Conversational AI AI-Powered Application n/a 2024 2024
In 2024, Tata Simply Better implemented Bik Chatbot in the Chatbots and Conversational AI category to run multi-channel D2C campaigns across email and WhatsApp and to operate a multi-channel helpdesk for marketing and post-sale communications. The implementation positioned Bik Chatbot as a central conversational layer connecting marketing journeys and support workflows for the D2C channel. Bik Chatbot was configured to support campaign orchestration for email and WhatsApp journeys, message template management, automated journey triggers and customer segmentation aligned to marketing and support touchpoints. The deployment included conversational routing for the helpdesk, agent handoff workflows and automated ticket creation to streamline post-sale communications. Operational coverage targeted marketing and customer support functions, with governance changes to campaign approvals, content controls and escalation procedures to align conversational campaigns and support responses. The rollout emphasized channel parity for WhatsApp and email journeys and operationalizing conversational workflows within existing marketing and support processes. Within three months the brand reported a 2x uplift in D2C revenue and Bik contributing approximately 34% of D2C revenue, per the vendor case study, with high ROI attributed to WhatsApp and email journeys. The narrative links Tata Simply Better, Bik Chatbot, Chatbots and Conversational AI and the marketing and support business functions as the implemented solution and operational focus.
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Shopify Legacy Shopify eCommerce eCommerce n/a 2024 2024
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
CRM CRM 2024 2024
Customer Analytics CRM 2025 2025
Customer Experience CRM 2023 2023
Data Management Platform CRM 2023 2023
Marketing Analytics CRM 2023 2023
Marketing Analytics CRM 2024 2024
Marketing Automation CRM 2023 2023
Marketing Automation CRM 2023 2023
Marketing Automation CRM 2023 2023
Marketing Automation CRM 2024 2024
Partner Relationship Management CRM 2024 2024
Tag Management CRM 2023 2023
Tag Management CRM 2023 2023
Tag Management CRM 2023 2023
Tag Management CRM 2023 2023
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2023 2023
Application Performance Management ITSM 2024 2024
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2023 2023
Content Delivery Network IaaS 2023 2023
Content Delivery Network IaaS 2023 2023
Content Delivery Network IaaS 2023 2023
Content Delivery Network IaaS 2025 2025
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Security (AppSec) CyberSecurity 2024 2024
Identity and Access Management (IAM) CyberSecurity 2024 2024

IT Decision Makers and Key Stakeholders at Tata Simply Better

First Name Last Name Title Function Department Email Phone
No data found
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Apps Being Evaluated by Tata Simply Better Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Tata Simply Better IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Tata Simply Better digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Tata Simply Better Technographics
Tata Simply Better is a Consumer Packaged Goods organization based in India, with around 10595 employees and annual revenues of $1.96 billion.
Tata Simply Better operates a diverse technology stack with applications such as Amazon Pay, Bik Chatbot and Shopify, covering areas like Payment Processing, Chatbots and Conversational AI and eCommerce.
Tata Simply Better has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Amazon Web Services (AWS), Bik and Shopify.
Tata Simply Better recently adopted applications including PayPal Braintree in 2025, Blotout in 2025 and Shopify CDN in 2025, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Tata Simply Better’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Tata Simply Better’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Tata Simply Better technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.