TATANA Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by TATANA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 TATANA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TATANA has purchased the following applications: BannerBoo for Web Content Management in 2023, WooCommerce for eCommerce in 2023, Hotjar for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TATANA is running and its propensity to invest more and deepen its relationship with BannerBoo , Automattic , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TATANA revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TATANA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BannerBoo | Legacy | BannerBoo | Web Content Management | Content Management | n/a | 2023 | 2023 |
In 2023, TATANA deployed BannerBoo as its Web Content Management solution on its public website. BannerBoo is used on the TATANA website to manage site content and front end publishing for the distributor's online presence.
The implementation centers on content authoring and template-driven page composition, with media asset management and scheduled publishing capabilities typical of Web Content Management platforms. Operational responsibility appears concentrated in the marketing and product catalog functions, with editorial workflow controls and role based access configured to support content updates and approvals. The deployment is single site and web facing, focused on managing banners, promotional content and catalog pages through the BannerBoo interface rather than requiring an enterprise content delivery architecture.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
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Tag Management | CRM |
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2018 | 2018 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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