Tatari Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Tatari and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Tatari employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tatari has purchased the following applications: Plastiq Payment Processing for Payment Processing in 2024, Greenhouse ATS for Applicant Tracking System in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tatari is running and its propensity to invest more and deepen its relationship with Plastiq , Greenhouse , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tatari revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tatari intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Plastiq | Legacy | Plastiq Payment Processing | Payment Processing | ERP Financial Management | n/a | 2024 | 2024 |
In 2024, Tatari implemented Plastiq Payment Processing using Plastiq Accept to enable ad buyers to pay instantly by credit card while Tatari receives funds via ACH or wire. The deployment targeted Tatari's United States operations and aimed to streamline receivables and reduce payment delays for time-sensitive media buys. The implementation centers on Payment Processing capabilities for card acceptance and settlement orchestration.
Configuration work included card acceptance, tokenization for repeat purchase workflows, settlement routing to ACH and wire rails, and transaction-level reconciliation to support finance and accounts receivable. The Plastiq Payment Processing deployment exposed controls for authorization, capture, and settlement timing, and delivered payment feeds and reporting that were integrated into Tatari's billing and reconciliation processes. Functionally this touches ad sales, client billing, accounts receivable, and client success teams to improve invoice transparency and operational handling of payments.
Governance changes formalized centralized payment handling procedures and updated collections workflows to accommodate instant card acceptance while preserving ACH and wire settlement flows. Priority Commerce's 2024 case study reports Tatari saved up to $100,000 in merchant fees during peak months and improved customer experience and operational transparency. These reported outcomes informed operating procedures across billing and client success and were used to refine rollout sequencing for Payment Processing across Tatari's US business functions.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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