Southampton, 11968, NY,
United States
Tates Baker Shop Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Tates Baker Shop and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Tates Baker Shop employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tates Baker Shop has purchased the following applications: Helix for Analytics and BI in 2019, Amazon EC2 for Application Hosting and Computing Services in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tates Baker Shop is running and its propensity to invest more and deepen its relationship with Converge Direct , Amazon Web Services (AWS) , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tates Baker Shop revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tates Baker Shop intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Converge Direct | Legacy | Helix | Analytics and BI | Analytics and BI | n/a | 2019 | 2019 |
In 2019, Tates Baker Shop deployed Helix as an Analytics and BI application on its customer-facing website, establishing a central analytics layer for site behavior and campaign measurement. The Helix deployment targeted web instrumentation and centralized reporting to support marketing and e-commerce decision making across the company.
Helix was configured to collect site event data and present it through role-based dashboards, scheduled reporting, funnel visualization, cohort views, and ad hoc data exploration, reflecting standard Analytics and BI capabilities. The implementation included data modeling and visualization layers inside Helix, with event naming conventions and data quality controls applied to ensure consistent reporting across campaigns and product pages.
Operational ownership for Helix rested with marketing and e-commerce teams, who used Helix dashboards for campaign performance monitoring and product-level analysis, while access controls limited sensitive reports to authorized users. Governance emphasized standardized event definitions, a staged rollout of new tracking, and a regular reporting cadence to embed Analytics and BI workflows into daily marketing operations.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
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Collaboration | Collaboration |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2013 | 2013 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2015 | 2015 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Manufacturing ERP | ERP Services and Operations |
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2014 | 2014 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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