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Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Tates Baker Shop Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Converge Direct Legacy Helix Analytics and BI Analytics and BI n/a 2019 2019
In 2019, Tates Baker Shop deployed Helix as an Analytics and BI application on its customer-facing website, establishing a central analytics layer for site behavior and campaign measurement. The Helix deployment targeted web instrumentation and centralized reporting to support marketing and e-commerce decision making across the company. Helix was configured to collect site event data and present it through role-based dashboards, scheduled reporting, funnel visualization, cohort views, and ad hoc data exploration, reflecting standard Analytics and BI capabilities. The implementation included data modeling and visualization layers inside Helix, with event naming conventions and data quality controls applied to ensure consistent reporting across campaigns and product pages. Operational ownership for Helix rested with marketing and e-commerce teams, who used Helix dashboards for campaign performance monitoring and product-level analysis, while access controls limited sensitive reports to authorized users. Governance emphasized standardized event definitions, a staged rollout of new tracking, and a regular reporting cadence to embed Analytics and BI workflows into daily marketing operations.
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Amazon Web Services (AWS) Legacy Amazon EC2 Application Hosting and Computing Services IaaS n/a 2015 2015
Application Hosting and Computing Services IaaS 2019 2019
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2018 2018
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2011 2011
Collaboration Collaboration 2021 2021
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Engagement CRM 2021 2021
Marketing Analytics CRM 2021 2021
Marketing Automation CRM 2013 2013
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce Fraud Protection eCommerce 2020 2020
eCommerce eCommerce 2015 2015
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2020 2020
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Manufacturing ERP ERP Services and Operations 2014 2014
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Payment Processing ERP Financial Management 2020 2020
Payment Processing ERP Financial Management 2020 2020
IT Decision Makers and Key Stakeholders at Tates Baker Shop
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Tates Baker Shop Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Tates Baker Shop Technographics

Tates Baker Shop is a Consumer Packaged Goods organization based in United States, with around 150 employees and annual revenues of $15.0 million.

Tates Baker Shop operates a diverse technology stack with applications such as Helix, Amazon EC2 and Google Workspace (Formerly Google G-Suite), covering areas like Analytics and BI, Application Hosting and Computing Services and Collaboration.

Tates Baker Shop has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Converge Direct, Amazon Web Services (AWS) and Google.

Tates Baker Shop recently adopted applications including Microsoft 365 in 2021, Crowdly in 2021 and Microsoft Clarity in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Tates Baker Shop’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Tates Baker Shop’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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