Wilton, 06897-4548, CT,
United States
Tauck Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Tauck and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Tauck employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tauck has purchased the following applications: Brightcove for Audio Video and Web Conferencing in 2013, Orange Logic for Digital Asset Management in 2023, Microsoft Clarity for Marketing Analytics in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tauck is running and its propensity to invest more and deepen its relationship with Brightcove , Zoom Video Communications , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tauck revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tauck intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brightcove | Legacy | Brightcove | Audio Video and Web Conferencing | Collaboration | n/a | 2013 | 2013 |
|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2020 | 2020 |
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Orange Logic | Legacy | Orange Logic | Digital Asset Management | Content Management | n/a | 2023 | 2023 |
In 2023, Tauck implemented Orange Logic for Digital Asset Management. The deployment consolidated more than 30 systems into Orange Logic’s DAM to scale global storytelling across marketing and tour operations, and expanded licensing to more than 800 users.
Configuration emphasized rights management, AI tagging, facial recognition, and media asset workflow orchestration. Orange Logic was configured to perform AI-driven metadata enrichment, to enforce rights and permissions controls, and to ingest guest generated content with consent tracking as part of the asset lifecycle.
Operational coverage centered on marketing and tour operations, with feature activation for US based operations specifically for guest UGC and consent tracking while supporting storytelling across Tauck’s global operations. License expansion and role based access patterns were used to provision the system to a broad set of marketing and operations users.
Governance and rollout included broad license expansion and embedded consent tracking to manage guest permissions, with rights management and media workflow controls used to standardize production and distribution processes. These implementation elements reflect a configuration led Orange Logic Digital Asset Management deployment that centralizes asset management, metadata enrichment, rights governance, and UGC lifecycle controls.
|
|
|
|
|
Web Content Management | Content Management |
|
2011 | 2011 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Clarity | Marketing Analytics | CRM | n/a | 2022 | 2022 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2022 | 2022 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2022 | 2022 |
|
|
|
|
|
Tag Management | CRM |
|
2015 | 2015 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2019 | 2019 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2011 | 2011 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2018 | 2018 |
|
|
|
|
|
Web Application Firewalls (WAF) | CyberSecurity |
|
2021 | 2021 |
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||