Raritan, 8869, NJ,
United States
TBBK Direct Leasing Technographics
TBBK Direct Leasing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by TBBK Direct Leasing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 TBBK Direct Leasing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TBBK Direct Leasing has purchased the following applications: Odessa Platform for Lease Management in 2015, Microsoft 365 for Collaboration in 2016, Salesforce Marketing Cloud for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TBBK Direct Leasing is running and its propensity to invest more and deepen its relationship with Odessa , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TBBK Direct Leasing revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TBBK Direct Leasing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
TBBK Direct Leasing Tech Stack and Enterprise Applications
TBBK Direct Leasing ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Odessa | LeasePlus | Odessa Platform | Lease Management | ERP Services and Operations | n/a | 2015 | 2016 |
In 2015, TBBK Direct Leasing implemented Odessa Platform as its Lease Management solution, replacing LeasePlus. The deployment was scoped to centralize lease administration, strengthen contract lifecycle control and establish a single source for paperwork and inventory documentation.
The Odessa Platform implementation emphasized Lease Management capabilities common to the category, including lease accounting records, contract lifecycle management, automated document generation and audit-ready inventory documentation. Implementation work addressed the requirement to prepare information, paperwork and documents easily within Leasewave for everyday use and future auditing, with Odessa Platform configured to reflect those established document workflows and support routine audit evidence capture.
Operational coverage included finance, operations and asset management for the 50-employee US leasing firm, with governance focused on standardized document templates, a centralized contract repository and auditable change logs. Odessa Platform therefore functions as TBBK Direct Leasing Odessa Platform Lease Management for ongoing lease administration and inventory auditing, with process standardization applied across teams during rollout.
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TBBK Direct Leasing Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, TBBK Direct Leasing implemented Microsoft 365 for Collaboration. The Microsoft 365 deployment is a cloud-hosted SaaS configuration provisioned across the organization to support core office productivity and internal communications for the 50-person United States based firm.
Microsoft 365 is referenced on the company website, indicating a public-facing surface or linkage between site assets and the Microsoft 365 service footprint. The implementation focuses on Collaboration capabilities including email, document sharing, shared calendaring, and synchronous team communication, with centralized administration and account provisioning to govern user access and standardize collaboration workflows across business functions.
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TBBK Direct Leasing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, TBBK Direct Leasing implemented Salesforce Marketing Cloud. TBBK Direct Leasing implemented Salesforce Marketing Cloud as a Marketing Automation solution to support marketing and customer engagement across its leasing products.
The deployment uses Salesforce Marketing Cloud to manage email marketing, journey orchestration, audience segmentation, and web channel activation consistent with Marketing Automation capabilities, and Salesforce Marketing Cloud is instrumented on the company website to deliver personalized content and capture prospect engagement. The technical architecture centers on a cloud-hosted SaaS instance integrated with website tagging, web forms, and behavioral tracking to populate subscriber lists and drive campaign automation. Operational scope covers the marketing and customer engagement functions within the banking and financial services business, with centralized campaign management, permission-based subscriber governance, template-based content controls, and campaign approval workflows to align with industry compliance practices.
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Sales Engagement | CRM |
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2016 | 2016 |
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TBBK Direct Leasing ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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TBBK Direct Leasing PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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TBBK Direct Leasing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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TBBK Direct Leasing CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at TBBK Direct Leasing
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by TBBK Direct Leasing Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
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