New Delhi, 110030,
India
TCNS Clothing Co Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by TCNS Clothing Co and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3578 TCNS Clothing Co employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TCNS Clothing Co has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, KartmaX for eCommerce in 2022, FirstHive for Customer Data Platform in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TCNS Clothing Co is running and its propensity to invest more and deepen its relationship with Google , KartmaX , FirstHive or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TCNS Clothing Co revenues, which have grown to $120.3 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TCNS Clothing Co intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| KartmaX | Legacy | KartmaX | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, TCNS Clothing Co deployed KartmaX on its public website to run online storefront operations for the W for Woman brand. The deployment uses KartmaX as the core eCommerce platform supporting the company's online retail business functions including merchandising, digital marketing, customer experience, and order processing.
KartmaX implementation centers on standard eCommerce functional modules such as storefront presentation and responsive UI, catalog and product information management, shopping cart and checkout flows, promotions and pricing engines, and order management workflows. Configuration work focused on catalog structure, SKU management, product imagery and content publishing, and checkout orchestration consistent with typical online retail operations. The KartmaX eCommerce deployment is presented on the W for Woman website and serves as the consumer transaction interface.
Operational scope is the company website, where KartmaX provides centralized control for merchandising and promotional workflows and coordinates order lifecycle tasks for customer service and operations teams. Governance and process consolidation are oriented around catalog governance, promotion approval, and order operations, aligning merchandising and operations teams around the platform. The implementation is scoped to online retail operations for the W for Woman brand on the corporate website.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FirstHive | Legacy | FirstHive | Customer Data Platform | CRM | n/a | 2022 | 2022 |
In 2022, TCNS Clothing Co implemented FirstHive as a Customer Data Platform on its W for Woman e-commerce site. The deployment focuses on web-level data capture and profile unification, with FirstHive ingesting site events to build persistent customer records for the retailer.
FirstHive is used to create unified customer profiles through identity resolution and real-time event processing, enabling segmentation and audience activation workflows. Functional capabilities in use align with core Customer Data Platform patterns, including profile stitching from web interactions, consent-aware data collection, and rule-based segment generation for marketing orchestration.
Operationally the implementation targets marketing and e-commerce use cases at TCNS Clothing Co, instrumenting the public website to feed customer profiles and support personalization and campaign audience export. Data governance activities are centered on profile consistency and consent management within the FirstHive profile store, and workflow-level segmentation is applied to deliver targeted marketing and lifecycle communications via downstream activation channels.
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Customer Data Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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