TELEVISA S.A. de CV
Av. Vasco de Quiroga No. 2000,
Mexico City, 1210,
Mexico
Mexico City, 1210,
Mexico
52 55 5261 2000
Communications
TELEVISA S.A. de CV Technographics
TELEVISA S.A. de CV Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by TELEVISA S.A. de CV and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 37463 TELEVISA S.A. de CV employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TELEVISA S.A. de CV has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2019, Bumeran for Applicant Tracking System in 2017, GumGum for Artificial Intelligence Marketing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TELEVISA S.A. de CV is running and its propensity to invest more and deepen its relationship with Oracle , Bumeran , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TELEVISA S.A. de CV revenues, which have grown to $5.65 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TELEVISA S.A. de CV intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
TELEVISA S.A. de CV Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP Financial Management | n/a | 2019 | 2020 |
In 2019, TELEVISA S.A. de CV implemented Oracle Cloud ERP to address core finance processes. The rollout focused on ERP Financial capabilities, specifically targeting General Ledger, Accounts Payable, and Fixed Assets within Televisa's corporate finance organization.
Configuration and functional work centered on Oracle Cloud ERP modules for GL, AP, and FA. The implementation included preparation of MC-050 documentation for GL, AP, and FA, uploading Asset Categories and Asset Key Values into a development instance, and uploading Account Hierarchies to establish the chart of accounts structure. BPM workflow configuration for approvals was implemented for GL and AP to enforce financial controls and approval routing.
Data migration activities were executed alongside configuration work in the development instance, covering master data loads for asset records and account hierarchies and transaction-level migration support for financial opening and payable data. Test scenarios and test scripts for the financial modules were prepared to validate configuration, data conversion, and the BPM approval flows prior to promotion to higher environments.
Functional governance emphasized documented functional specifications and test artifacts, with MC-050 documents and test scenarios used for design signoff and operational handoff. The engagement period recorded in project documentation runs from June 2019 to January 2020, reflecting sustained functional consulting work on Oracle Cloud ERP within Televisa's finance function.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bumeran | Legacy | Bumeran | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, TELEVISA S.A. de CV implemented Bumeran as an Applicant Tracking System. The deployment used the application Bumeran to centralize candidate intake and support core hiring workflows within the company recruitment function.
The implementation emphasized vacancy posting, candidate tracking, interview management, and candidate record maintenance. Functional capabilities implemented included vacancy creation and publishing, a candidate database for profile and status updates, management of telephone and face to face interview logs, distribution of psychometric tests to shortlisted candidates, and generation of acceptance and termination letters for practitioners.
Operational use of Bumeran was alongside external job board activity on OCC, with HR teams uploading vacancies to both Bumeran and OCC as part of multi channel sourcing. The scope covered Recruitment and Selection and the Administration Professional Practices and Social Service unit, and it supported a six month operational window tied to social service staffing and practitioner intake.
Governance and workflow changes centered on formalizing candidate communications and recordkeeping, including templated acceptance and termination letters, routine database updates, and a weekly reporting cadence to track candidate pipeline. Management of candidate assessments and maintaining the candidate database were operationalized by the recruiting team, with Bumeran serving as the central Applicant Tracking System for these hiring processes.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018 TELEVISA S.A. de CV implemented GumGum on its corporate website to introduce AI-driven advertising and marketing capabilities. The deployment integrated GumGum at the site level to provide contextual analysis of page content and to surface programmatic creative tied to editorial pages, supporting the companys digital marketing and advertising functions under the Artificial Intelligence Marketing category.
GumGum was configured to leverage contextual targeting, content recognition, and campaign optimization workflows typical of Artificial Intelligence Marketing solutions. Implementation work centered on client-side tagging and script insertion within site templates to enable content analysis, real-time ad decisioning, and feed generation for marketing operations, while preserving standard web delivery and page rendering flows.
Operational coverage for the GumGum rollout focused on TELEVISA S.A. de CVs digital advertising and marketing teams, aligning activation with editorial publishing and ad operations processes. Governance emphasized inventory segmentation, campaign controls, and operational handoffs between content editors and ad ops to manage contextual campaigns and maintain site stability.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
|
2017 | 2017 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Performance Management | ITSM |
|
2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
|
2014 | 2014 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Identity and Access Management (IAM) | CyberSecurity |
|
2021 | 2021 |
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IT Decision Makers and Key Stakeholders at TELEVISA S.A. de CV
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by TELEVISA S.A. de CV Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from TELEVISA S.A. de CV IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the TELEVISA S.A. de CV digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD TELEVISA S.A. de CV Technographics
TELEVISA S.A. de CV is a Communications organization based in Mexico,
with around 37463 employees and annual revenues of $5.65 billion.
TELEVISA S.A. de CV operates a diverse technology stack with applications such as
Oracle Cloud ERP, Bumeran and GumGum,
covering areas like ERP Financial, Applicant Tracking System and Artificial Intelligence Marketing.
TELEVISA S.A. de CV has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Bumeran and GumGum.
TELEVISA S.A. de CV recently adopted applications including
Zinklar Platform in 2021, comScore Activation in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of TELEVISA S.A. de CV’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates TELEVISA S.A. de CV’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete TELEVISA S.A. de CV technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.