Telstra Purple
Level 17, 727 Collins Street,
Melbourne, 3008, VIC,
Australia
Melbourne, 3008, VIC,
Australia
61 3 9600 2339
Professional Services
Telstra Purple Technographics
Telstra Purple Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Telstra Purple and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Telstra Purple employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Telstra Purple has purchased the following applications: LiveHire ATS for Applicant Tracking System in 2015, Adobe Experience Manager for Digital Asset Management in 2021, Oracle Marketing Cloud (Eloqua) for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Telstra Purple is running and its propensity to invest more and deepen its relationship with LiveHire , Adobe Systems , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Telstra Purple revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Telstra Purple intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Telstra Purple Tech Stack and Enterprise Applications
Telstra Purple HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveHire | PageUp ATS | LiveHire ATS | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, Telstra Purple implemented LiveHire ATS as its Applicant Tracking System, replacing PageUp ATS and establishing LiveHire ATS as the primary platform for job postings and candidate intake. The deployment was applied directly to the Telstra Purple careers site, where LiveHire ATS powered live job listings on purple.telstra.com and handled online applications for roles such as Cloud AWS Senior Infrastructure Consultant.
Configuration leveraged standard Applicant Tracking System capabilities, including job posting management, application tracking, candidate profile management, and workflow automation to support recruiting and talent acquisition functions. LiveHire ATS was embedded into the careers site experience to present vacancy detail pages and capture candidate submissions through the company web experience.
Operational coverage focused on Telstra Purple recruiting and HR teams, centralizing applicant intake and standardizing recruitment workflows across the company in Australia. Governance and process changes emphasized using LiveHire ATS as the single source for vacancy publication and applicant status tracking, while integrating career site presentation with the ATS to maintain consistency between job listings and applicant records.
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Telstra Purple Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2021 | 2021 |
In 2021, Telstra Purple implemented Adobe Experience Manager as its Digital Asset Management solution on its public website. The professional services firm of approximately 1500 employees deployed Adobe Experience Manager to centralize media assets and support web content delivery across its site.
The implementation emphasized core Digital Asset Management capabilities, including a centralized asset repository, structured metadata taxonomy, automated rendition generation, version control and enterprise search with faceted discovery. Configuration work focused on asset ingest workflows, standardized tagging and role based permissions to align with marketing and web operations processes.
Adobe Experience Manager was integrated with Telstra Purple's website to serve images, video and other media directly to site pages and digital experiences, establishing a canonical asset source for front end content delivery. Operational ownership was assigned to marketing, web content and content operations teams who manage publishing pipelines and the asset lifecycle.
Governance was formalized through documented metadata standards, approval workflows and segregated user roles to enforce provenance and publishing controls, with a phased rollout directed at content teams and site editors. Telstra Purple uses Adobe Experience Manager for Digital Asset Management to support marketing and web content operations.
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Telstra Purple CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Marketing Cloud (Eloqua) | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Telstra Purple implemented Oracle Marketing Cloud (Eloqua) on its public website. Telstra Purple uses Oracle Marketing Cloud (Eloqua) as its Marketing Automation platform to support marketing and demand generation across the professional services organization.
The deployment integrates Oracle Marketing Cloud (Eloqua) web tracking and form handlers into the website to capture visitor behavior and contact submissions, routing that data into Eloqua's campaign orchestration and segmentation engines. Functional capabilities in use align with standard Marketing Automation workflows, including email campaign management, landing page and form management, automated campaign canvases, dynamic content and segmentation, and lead lifecycle orchestration within Eloqua. The implementation surface is the website, using client-side tracking scripts and server-side form handoffs to feed Eloqua automation and contact profiling.
Operational scope focuses on marketing, digital engagement and demand generation teams at Telstra Purple, with Oracle Marketing Cloud (Eloqua) centralizing campaign assets, templates and nurture programs. Governance considerations include campaign approval workflows and contact data governance to align marketing execution with privacy and compliance requirements. The configuration ties website-sourced leads into Eloqua processes, enabling structured campaign orchestration and contact lifecycle management.
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Tag Management | CRM |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Telstra Purple
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Telstra Purple Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Telstra Purple IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Telstra Purple digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Telstra Purple Technographics
Telstra Purple is a Professional Services organization based in Australia,
with around 1500 employees and annual revenues of $150.0 million.
Telstra Purple operates a diverse technology stack with applications such as
LiveHire ATS, Adobe Experience Manager and Oracle Marketing Cloud (Eloqua),
covering areas like Applicant Tracking System, Digital Asset Management and Marketing Automation.
Telstra Purple has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as LiveHire, Adobe Systems and Oracle.
Telstra Purple recently adopted applications including
Adobe Experience Manager in 2021, Oracle Marketing Cloud (Eloqua) in 2021 and Adobe Launch in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Telstra Purple’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Telstra Purple’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Telstra Purple technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.