Ternium
26 Boulevard Royal 4th Floor,
Luxembourg City, 2449,
Luxembourg
Luxembourg City, 2449,
Luxembourg
352 26 68 31 52
Manufacturing
Ternium Technographics
Ternium Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ternium and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 33949 Ternium employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ternium has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, Hotjar for Customer Experience in 2021, Bubble Platform for Apps Development in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ternium is running and its propensity to invest more and deepen its relationship with Cisco Systems , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ternium revenues, which have grown to $17.65 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ternium intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ternium Tech Stack and Enterprise Applications
Ternium Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Ternium implemented Cisco Webex Meetings. The deployment uses Cisco Webex Meetings as the enterprise Audio Video and Web Conferencing solution and is surfaced directly on Ternium's public website to provide web-based meeting access for external and internal participants.
The implementation centers on core Audio Video and Web Conferencing capabilities typical of the category, including real-time video and audio sessions, screen sharing, meeting recording, and browser-based join workflows, with Cisco Webex Meetings configured to be launched from website links and embedded meeting access points. This configuration supports business functions such as corporate communications, internal collaboration, and customer engagement by providing web-accessible meeting sessions, while preserving a straightforward web delivery model and standard Webex meeting link management.
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Collaboration | Collaboration |
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2017 | 2017 |
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Ternium CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Ternium implemented Hotjar on its corporate website. Hotjar is a Customer Experience application deployed to capture qualitative on site behavior and session level insights for Ternium's web properties. This deployment positions Hotjar as the primary qualitative analytics tool supporting website experience analysis.
Configuration focused on standard Hotjar capabilities, including heatmaps, session recordings, conversion funnel analysis and on page feedback widgets to support UX research and digital marketing optimization. Operational coverage was the public website and digital touchpoints, with data consumed by UX, marketing and web analytics teams to prioritize content and navigation changes. Governance centered on embedding behavioral insight into existing web content workflows and reporting, enabling cross functional review and iterative UX refinement.
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Ternium PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bubble Group | Legacy | Bubble Platform | Apps Development | PaaS | n/a | 2023 | 2023 |
In 2023 Ternium implemented Bubble Platform on its public website, adopting the product as part of its Apps Development tooling for customer facing web experiences. The activity on the corporate site shows Bubble Platform serving as a rapid application layer for web pages and interactive interfaces, positioning the platform within Ternium's web and digital delivery stack.
The implementation leverages Bubble Platform capabilities typical for Apps Development, including a visual editor for UI composition, an internal data model for lightweight content and form storage, and workflow automation for user driven interactions. Configuration appears focused on responsive front end pages, form handling and client side business logic orchestrated through Bubble Platform visual workflows rather than custom code.
Source material shows the deployment on the Ternium website and does not disclose specific backend system integrations, named middleware or external enterprise connectors. Operational use is therefore centered on public facing web delivery and the Apps Development lifecycle for site components, with an implied separation between Bubble Platform hosted assets and enterprise back office systems.
Governance and operational ownership align with web and digital teams, shifting iterative page development and content workflows onto the platform while retaining centralized publishing controls. The Ternium deployment of Bubble Platform affects marketing led digital experience, customer engagement touchpoints and site operations, reflecting an Apps Development adoption that emphasizes rapid composition and low code maintenance.
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Ternium IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2016 | 2016 |
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Database Management | IaaS |
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2025 | 2026 |
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Ternium CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Ternium
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| No data found | ||||||
Apps Being Evaluated by Ternium Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ternium IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ternium digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Ternium Technographics
Ternium is a Manufacturing organization based in Luxembourg,
with around 33949 employees and annual revenues of $17.65 billion.
Ternium operates a diverse technology stack with applications such as
Cisco Webex Meetings, Hotjar and Bubble Platform,
covering areas like Audio Video and Web Conferencing, Customer Experience and Apps Development.
Ternium has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cisco Systems, Contentsquare and Bubble Group.
Ternium recently adopted applications including
Oracle Database Exadata Cloud@Customer in 2025, Bubble Platform in 2023 and Salesforce Sales Cloud in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ternium’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Ternium’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ternium technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.