Rimini, 47924,
Italy
Terranova Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Terranova and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3720 Terranova employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Terranova has purchased the following applications: Klarna Payments for Payment Processing in 2023, Centric Market Intelligence for Price Optimization in 2025, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Terranova is running and its propensity to invest more and deepen its relationship with Klarna , PayPal , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Terranova revenues, which have grown to $867.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Terranova intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klarna | Legacy | Klarna Payments | Payment Processing | ERP Financial Management | n/a | 2023 | 2023 |
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Payment Processing | ERP Financial Management |
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2025 | 2025 |
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Payment Processing | ERP Financial Management |
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2025 | 2025 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Centric Software | Legacy | Centric Market Intelligence | Price Optimization | ERP Services and Operations | n/a | 2025 | 2025 |
In 2025 Terranova implemented Centric Market Intelligence, a Price Optimization application, to embed AI-driven competitor benchmarking and market trend insights into its pricing and planning processes. The rollout targets Terranova’s flagship merchandising and e-commerce decisioning to support market-specific starting prices and markdown strategies across channels.
Centric Market Intelligence is configured to surface competitor assortment and pricing signals, product velocity indicators, and seasonal trend comparisons to inform assortment, replenishment and pricing workflows. The implementation emphasizes automated competitive data aggregation and analytics to replace manual spreadsheet analysis, enabling faster comparative reviews of seasonal trends and pricing strategies.
The deployment is integrated into Terranova’s pricing and planning processes and into marketplace and e-commerce merchandising workflows, with immediate use by marketplace managers and merchandising teams. Terranova operates over 500 stores in 37 markets and 13 direct e-commerce markets, and the platform’s scope is focused on those retail and digital channels initially, with data feeds designed to benchmark local marketplaces and channel-specific pricing dynamics.
Governance around the implementation centers on data-driven decision making across product planning, pricing, assortment and marketing teams, with an initial brand-level rollout for Terranova and planned expansion across other Teddy Group brands. The press release notes that Centric Market Intelligence will enable more precise starting price and markdown strategies per market and per channel, replace time-intensive manual processes including prior spreadsheet-based competitor reviews that could take up to 8 hours per channel, and the vendor positions the product as capable of driving up to a 12% increase in average initial price point.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2025 | 2025 |
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Web Content Management | Content Management |
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2013 | 2013 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce Fraud Protection | eCommerce |
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2025 | 2025 |
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eCommerce | eCommerce |
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2012 | 2012 |
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eCommerce | eCommerce |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Analytics, Customer Data Platform | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2025 | 2025 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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