Terrible Herbst
3670 West Dewey Drive,
Las Vegas, 89118, NV,
United States
Las Vegas, 89118, NV,
United States
1 702-650-2300
Automotive
Terrible Herbst Technographics
Terrible Herbst Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Terrible Herbst and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2300 Terrible Herbst employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Terrible Herbst has purchased the following applications: Mitratech TalentReef Recruit 2.0 for Recruiting, Applicant Tracking System in 2020, WooCommerce for eCommerce in 2021, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Terrible Herbst is running and its propensity to invest more and deepen its relationship with Mitratech , Automattic , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Terrible Herbst revenues, which have grown to $680.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Terrible Herbst intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Terrible Herbst Tech Stack and Enterprise Applications
Terrible Herbst HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mitratech | Legacy | Mitratech TalentReef Recruit 2.0 | Recruiting, Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, Terrible Herbst deployed Mitratech TalentReef Recruit 2.0 to manage external hiring through its corporate careers site. The deployment uses Mitratech TalentReef Recruit 2.0 as a Recruiting,Applicant Tracking System to capture applicants on the company website and centralize candidate intake across its approximately 2,300 employee organization.
Configuration work emphasized applicant tracking and job posting workflows, including branded career site job boards and reusable requisition templates. The implementation includes candidate workflow orchestration for screening, interview scheduling, and offer initiation, aligning hiring manager and recruiter responsibilities through role based access controls. Standard ATS capabilities such as candidate profile management, status updates, and configurable hiring stages are present in the deployment.
Operational coverage centers on web initiated sourcing, where candidate submissions from the Terrible Herbst website flow into TalentReef Recruit 2.0 for centralized review and shortlisting. Integrations are limited to the website career pages as the public facing intake point, with applicant routing configured to direct candidates to recruiting and hiring teams. Reporting and candidate status visibility are configured to support hiring workflows across store level and corporate functions.
Governance includes template driven requisition controls and role based approval paths to standardize hiring processes and maintain auditability within the ATS. The implementation is focused on career site integration and applicant lifecycle management rather than broader HR transactional systems.
|
Terrible Herbst eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Terrible Herbst implemented WooCommerce for eCommerce on its corporate website. The deployment uses WooCommerce from Automattic as the storefront and order management layer embedded in the site platform.
Configuration centers on standard WooCommerce modules including product catalog, shopping cart, checkout configuration, tax and shipping rules, coupon management, and order management workflows. These eCommerce functional areas provide merchandising, SKU attributes, inventory flags, and checkout orchestration to support online orders processed through the web storefront.
The solution is hosted within Terrible Herbst's public web environment and operates as the primary eCommerce layer on the site. Operational scope covers customer-facing digital storefront functions, and business functions such as merchandising, marketing, and order fulfillment interact with WooCommerce for catalog updates and order processing.
Governance and operational control focus on storefront configuration, product lifecycle management, and order handling workflows managed by eCommerce and operations teams, with plugin and site administration forming the change control perimeter. The deployment is constrained to the web channel, with WooCommerce providing the eCommerce platform for Terrible Herbst's online transactions.
|
Terrible Herbst CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2021 | 2021 |
In 2021, Terrible Herbst deployed Xandr Invest (ex AppNexus DSP) as its Digital Advertising Platform to manage programmatic activity on its corporate website. The deployment positioned Xandr Invest as the central DSP for buying, targeting, and routing digital display and video inventory tied directly to the site.
The implementation of Xandr Invest (ex AppNexus DSP) focused on standard DSP capabilities including real time bidding, audience targeting and segmentation, campaign trafficking and pacing, creative management, and consolidated reporting. Configuration work emphasized campaign templates, bid strategies, inventory filters, and impression level measurement to support marketing and digital advertising operations.
Technical integration centered on embedding Xandr Invest into the Terrible Herbst website supply path through site tagging and inventory mapping to enable impression signals and RTB bid requests. Operational coverage included the corporate marketing and digital channels teams responsible for paid media, with the platform serving as the execution layer for programmatic buys across owned site placements.
Governance and workflow changes accompanied the rollout, with centralized ad operations handling campaign configuration, approval workflows, frequency and targeting controls, and reporting cadence. Xandr Invest acted as the system of record for programmatic campaign execution, aligning campaign governance with digital marketing processes.
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
Terrible Herbst IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
Terrible Herbst CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2018 | 2018 |
|
IT Decision Makers and Key Stakeholders at Terrible Herbst
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Terrible Herbst Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Terrible Herbst IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Terrible Herbst digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Terrible Herbst Technographics
Terrible Herbst is a Automotive organization based in United States,
with around 2300 employees and annual revenues of $680.0 million.
Terrible Herbst operates a diverse technology stack with applications such as
Mitratech TalentReef Recruit 2.0, WooCommerce and Xandr Invest (ex AppNexus DSP),
covering areas like Recruiting, Applicant Tracking System, eCommerce and Digital Advertising Platform.
Terrible Herbst has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Mitratech, Automattic and Microsoft.
Terrible Herbst recently adopted applications including
WooCommerce in 2021, Xandr Invest (ex AppNexus DSP) in 2021 and Intuit Mailchimp in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Terrible Herbst’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Terrible Herbst’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Terrible Herbst technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.