Moscow, 115088,
Russia
Territoriya Myacha Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Territoriya Myacha and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 420 Territoriya Myacha employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Territoriya Myacha has purchased the following applications: Simplysoft PassSlot Loyalty for Customer Loyalty in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Territoriya Myacha is running and its propensity to invest more and deepen its relationship with Simplysoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Territoriya Myacha revenues, which have grown to $105.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Territoriya Myacha intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Simplysoft | Legacy | Simplysoft PassSlot Loyalty | Customer Loyalty | CRM | n/a | 2022 | 2022 |
In 2022, the Moscow sports centre Territoriya Myacha implemented Simplysoft PassSlot Loyalty to issue electronic access passes and membership cards for entry control and member management. The deployment delivered digital pass distribution and live validation capabilities within the facility in Russia, aligning the implementation with the Customer Loyalty category and supporting membership CRM workflows for the centre.
Simplysoft PassSlot Loyalty was configured to provision digital passes that include membership metadata and a visible legal notice on the pass page, an inference supported by pass content and the published legal text. Implemented functional capabilities comprise digital pass creation, distribution to members, and validation at point of entry, using the PassSlot Loyalty membership functionality for access control and membership status checks.
Operational coverage targeted the Terball facility in Moscow, servicing front desk operations and membership administration for the sports centre. The solution was made available live in 2022 for digital pass distribution and validation, centralizing issuance and member record linkage under the Customer Loyalty application.
Governance components of the rollout included embedding a legal notice on distributed passes to capture member consent during issuance, and configuring validation workflows to enforce membership rules at entry. The implementation emphasizes digital issuance and runtime validation as core processes for club access and member management.
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