Centennial, 80112, CO,
United States
Thayer Media Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Thayer Media and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Thayer Media employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Thayer Media has purchased the following applications: Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014, Microsoft 365 for Collaboration in 2015, Choozle Omnichannel for Digital Advertising Platform in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Thayer Media is running and its propensity to invest more and deepen its relationship with Microsoft , Cloudflare , Choozle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Thayer Media revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Thayer Media intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 | ||
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Choozle | Legacy | Choozle Omnichannel | Digital Advertising Platform | CRM | n/a | 2019 | 2019 | In 2019, Thayer Media implemented Choozle Omnichannel to bring programmatic media buying in house for its client advertising and marketing services. The US based deployment used Choozle Omnichannel, a Digital Advertising Platform, as the central technology to plan and execute programmatic display and video media on behalf of clients. The implementation configured core programmatic workflows typical of a Digital Advertising Platform, including campaign management, audience targeting and segmentation, bid and budget controls, optimization rules, creative trafficking, and campaign reporting. Choozle Omnichannel was used to consolidate campaign setup, frequency and pacing controls, and analytics into a single operational pane. Operationally the effort shifted media buying ownership to Thayer Media's advertising and marketing delivery teams, aligning campaign planning and execution into agency workflows and client servicing processes across the United States. The project emphasized centralized campaign orchestration and internal campaign governance to support repeatable buying practices and client reporting. Governance changes included centralization of campaign management and internal handoffs for creative approval and performance monitoring. According to Choozle's published case study, the implementation delivered 10 to 30 percent higher quality website visits and 15 to 50 percent CPM savings. | |
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Tag Management | CRM |
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2021 | 2021 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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