The Africa Channel
5200 Lankershim Blvd Suite 750,
Hollywood, 91601, CA,
United States
Hollywood, 91601, CA,
United States
1 818-655-9977
Media
The Africa Channel Technographics
The Africa Channel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Africa Channel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 The Africa Channel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Africa Channel has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2013, The Trade Desk for Digital Advertising Platform in 2016, Intuit Mailchimp Mandrill for Transactional Email in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Africa Channel is running and its propensity to invest more and deepen its relationship with Intuit , The Trade Desk , Quantcast or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Africa Channel revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Africa Channel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Africa Channel Tech Stack and Enterprise Applications
The Africa Channel ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2013 | 2013 |
In 2013, The Africa Channel implemented Intuit Quickbooks Enterprise as its ERP Financial system to centralize finance and accounting functions. The deployment targeted the company finance organization supporting US operations for a 50 employee media company, establishing a single source accounting application for revenue, billing and the general ledger.
Intuit Quickbooks Enterprise was configured to deliver core financial modules including general ledger, accounts payable, accounts receivable, invoicing and bank reconciliation, with reporting and a customizable chart of accounts aligned to media revenue streams. Configuration emphasized role based access controls and multi user concurrency to support finance staff and billing operators within the Quickbooks Enterprise environment.
Operational integration included routine exports and report refinement using Microsoft Office tools, reflecting the project team knowledge of QuickBooks and MS Office. Financial workflows implemented in Quickbooks Enterprise covered invoice generation, collections, vendor payments and month end close orchestration, positioning the application as the transactional and reporting system of record.
Governance and rollout centered on a standardized chart of accounts, documented month end close procedures and targeted user training to align accounting practices across the organization. The Africa Channel used Intuit Quickbooks Enterprise to unify transactional finance processes, finance reporting and administrative billing functions through configuration, testing and staff enablement.
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The Africa Channel CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| The Trade Desk | Legacy | The Trade Desk | Digital Advertising Platform | CRM | n/a | 2016 | 2016 |
In 2016, The Africa Channel implemented The Trade Desk, a Digital Advertising Platform, on its website to manage programmatic advertising and site monetization. Deployment emphasized client side tag placement and server side event capture to enable programmatic ad serving, campaign management, audience targeting, creative delivery, and reporting. The Trade Desk was configured for bid management workflows and reporting dashboards used by the channel's marketing and ad operations teams.
Integration work concentrated on embedding The Trade Desk tags within site pages and instrumenting ad placements to feed the platform's bidding and targeting capabilities, with campaign setup and creative trafficking performed through The Trade Desk interface. Governance established standard operating procedures for campaign approvals, audience segmentation rules, and publisher side ad operations, aligning the Digital Advertising Platform with editorial and commercial controls across the website. This configuration positioned The Trade Desk to support end to end programmatic advertising workflows for The Africa Channel.
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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The Africa Channel PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2019 | 2019 |
In 2019, The Africa Channel implemented Intuit Mailchimp Mandrill for Transactional Email on its website, centralizing site-triggered message delivery for customer-facing workflows. The Africa Channel Intuit Mailchimp Mandrill Transactional Email business function supports system-generated communications such as account notices, password resets, subscription confirmations, and content delivery acknowledgements.
The implementation leveraged core Transactional Email capabilities including transactional templates, SMTP API access and event-driven sends to manage personalized, programmatic messages. Configuration work focused on template management with dynamic merge fields and MIME support for rich content, along with envelope and header control to support deliverability and sender authentication workflows.
Integration was executed directly against the public website, routing form submissions and subscription flows into Mandrill through API or SMTP endpoints, and capturing delivery, bounce and complaint events via webhooks for operational monitoring. Operational coverage aligned with customer support and editorial workflows, enabling site-triggered notifications and confirmation emails from the web stack into Intuit Mailchimp Mandrill.
Governance centered on template version control, suppression list management and a lightweight change control process for edits to live templates, appropriate to a roughly 50 person media operation. Monitoring and incident processes were instrumented around webhook event streams and sender reputation signals to maintain ongoing message reliability.
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The Africa Channel IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at The Africa Channel
| First Name | Last Name | Title | Function | Department | Phone | |
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President & CEO | CXO | Finance | |
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Executive Vice President & CFO | CXO | Finance | |
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Executive Vice President, Content & Global Operations | VP | IT | |
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Executive Vice President, Sales & Marketing | VP | Marketing | |
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Apps Being Evaluated by The Africa Channel Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Africa Channel IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Africa Channel digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD The Africa Channel Technographics
The Africa Channel is a Media organization based in United States,
with around 50 employees and annual revenues of $5.0 million.
The Africa Channel operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, The Trade Desk and Intuit Mailchimp Mandrill,
covering areas like ERP Financial, Digital Advertising Platform and Transactional Email.
The Africa Channel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit and The Trade Desk.
The Africa Channel recently adopted applications including
Quantcast Measure in 2021, Intuit Mailchimp Mandrill in 2019 and DigitalOcean Droplets in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Africa Channel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Africa Channel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Africa Channel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.