The Ascott Limited UK
7-21 Goswell Rd, Barbican,,
London, EC1M 7AH,
United Kingdom
London, EC1M 7AH,
United Kingdom
44 20 7566 8000
Leisure and Hospitality
The Ascott Limited UK Technographics
The Ascott Limited UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Ascott Limited UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 160 The Ascott Limited UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Ascott Limited UK has purchased the following applications: Infor SunSystems for ERP Financial in 2015, Sojern for Guest Management in 2017, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Ascott Limited UK is running and its propensity to invest more and deepen its relationship with Infor , Sojern , RMS Cloud or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Ascott Limited UK revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Ascott Limited UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Ascott Limited UK Tech Stack and Enterprise Applications
The Ascott Limited UK ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor SunSystems | ERP Financial | ERP | n/a | 2015 | 2016 |
In 2015 The Ascott Limited UK implemented Infor SunSystems as its ERP Financial application to centralize accounting and payment workflows. The initial deployment targeted the core requirement to enter bank payments into the Infor SunSystems accounting ledger and to support systematic bank reconciliation workflows.
Configuration work focused on bank payments posting and reconciliation capabilities within Infor SunSystems, including mapping bank transaction lines to general ledger accounts, establishing matching rules for reconciliation, and enabling transaction-level audit trails and approval controls. The Infor SunSystems implementation leveraged standard ERP Financial functionality for cash posting, ledger validation, and reconciliation reporting to align daily cash operations with the accounting ledger.
Operational coverage concentrated on the finance and accounting function of the United Kingdom entity of The Ascott Limited UK, standardizing how payments are recorded, reconciled, and prepared for month-end close. Governance and process changes included role-based access for payments entry and reconciliation, documented procedures for bank statement handling, and targeted user training to embed the new Infor SunSystems workflows into routine accounting operations.
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The Ascott Limited UK ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sojern | Legacy | Sojern | Guest Management | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017, The Ascott Limited UK deployed Sojern on its website to support Guest Management and to centralize web-driven guest engagement activities. The Ascott Limited UK implemented Sojern for Guest Management to provide on-site audience capture and campaign delivery tied to its UK operations, with the website serving as the primary deployment surface.
The Sojern implementation emphasized category-aligned capabilities including audience targeting, guest profiling, campaign orchestration, and website tracking and analytics. Configuration work focused on tagging and event instrumentation of booking and inquiry flows, segmentation for targeted advertising, and orchestration of timed campaign creatives and retargeting, consistent with Guest Management workflows.
Operational ownership was aligned with marketing and revenue teams, who used Sojern data to refine guest engagement and campaign workflows. Governance centered on website data capture controls and measurement workflows, with process updates to campaign planning and reporting to incorporate Sojern delivered audience and conversion signals.
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Hotel Property Management | ERP Services and Operations |
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2020 | 2020 |
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The Ascott Limited UK Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, The Ascott Limited UK deployed Microsoft 365 for Collaboration. The Ascott Limited UK uses Microsoft 365 as a cloud-hosted suite and extends the platform to its public website to support content publishing and internal collaboration workflows. The rollout covered the organization of 160 employees and centralized email, document sharing, and team communication into a single Microsoft 365 tenant to streamline corporate and property operations. The approach prioritized cloud delivery and centralized tenant administration for consistency across sites.
The implementation leverages core Microsoft 365 capabilities aligned with the Collaboration category, including Exchange Online for email and calendaring, SharePoint Online for intranet and website content staging, OneDrive for user file sync, and Microsoft Teams for real-time collaboration and meetings. Configuration included content publishing workflows to move editorial updates from internal teams to the public site, role-based access control, and centralized policy enforcement through the Microsoft 365 admin center. Operational governance established document lifecycle and access policies and integrated the platform into business functions such as marketing, operations, and guest services where website content and internal communications intersect.
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The Ascott Limited UK Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2021 | 2021 |
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The Ascott Limited UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2021 | 2021 |
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The Ascott Limited UK ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2019 | 2019 |
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The Ascott Limited UK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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The Ascott Limited UK CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2017 | 2017 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at The Ascott Limited UK
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Head of Finance, UK & Germany | Director | Finance | |
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Financial Controller UK | Director | Finance | |
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Revenue Manager | Manager | Finance | |
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Apps Being Evaluated by The Ascott Limited UK Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Ascott Limited UK IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Ascott Limited UK digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD The Ascott Limited UK Technographics
The Ascott Limited UK is a Leisure and Hospitality organization based in United Kingdom,
with around 160 employees and annual revenues of $25.0 million.
The Ascott Limited UK operates a diverse technology stack with applications such as
Infor SunSystems, Sojern and Microsoft 365,
covering areas like ERP Financial, Guest Management and Collaboration.
The Ascott Limited UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, Sojern and Microsoft.
The Ascott Limited UK recently adopted applications including
DocuSign eSignature in 2021, About Livefyre in 2021 and Salesforce Pardot in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Ascott Limited UK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Ascott Limited UK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Ascott Limited UK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.