London, EC1A 4HY,
United Kingdom
AAT Technographics
AAT Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AAT and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 AAT employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AAT has purchased the following applications: MHR iTrent HR for Core HR in 2019, ResNexus Booking for Reservation and Booking Management in 2022, Hubspot Live Chat for Chatbots and Conversational AI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AAT is running and its propensity to invest more and deepen its relationship with MHR (formerly MidlandHR) , ResNexus , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AAT revenues, which have grown to $47.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AAT intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AAT Tech Stack and Enterprise Applications
AAT HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MHR (formerly MidlandHR) | Legacy | MHR iTrent HR | Core HR | HCM | n/a | 2019 | 2020 |
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Payroll | HCM |
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2019 | 2020 |
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2020 |
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AAT ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ResNexus | Legacy | ResNexus Booking | Reservation and Booking Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, The Association Of Accounting Technicians implemented ResNexus Booking. ResNexus Booking is deployed on the AAT public website to provide online reservation and scheduling functionality, classified as Reservation and Booking Management.
The implementation leverages the ResNexus Booking hosted engine to present calendar-based availability, configurable booking forms, resource scheduling, confirmation workflows and waitlist handling, capabilities aligned with Reservation and Booking Management systems. Configuration work focused on member-facing booking flows and public access controls, with templates and booking rules adjusted to match AAT event and training schedules.
The booking system is embedded on the website to centralize event, course and venue reservations for membership services and events teams, streamlining online intake and calendar management. Governance work emphasized standardizing booking rules and user-facing workflows through the ResNexus Booking administrative console, enabling AAT teams to manage booking configuration and day-to-day reservation operations.
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AAT AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, The Association Of Accounting Technicians implemented Hubspot Live Chat on its public website. The deployment uses Hubspot Live Chat as the primary conversational layer, classified under Chatbots and Conversational AI, to capture and triage inbound member and prospect enquiries for the organization.
Configuration work focused on the site-embedded chat widget, pre-chat contact capture forms, chatflows for qualification, canned responses for common queries, and automated routing into a shared conversation inbox. Hubspot Live Chat was configured to associate chat transcripts with contact records and to persist conversation history for downstream follow up and marketing workflows.
Operational coverage centers on member services and marketing teams in the United Kingdom, with conversations surfaced to centralized teams for response and escalation. The implementation ties the chat channel into the broader Hubspot platform to enrich contact profiles and to enable handoff from automated chatflows to human operators.
Governance practices established include conversation ownership rules, scripted handoff procedures for bot to agent escalation, and standardized response templates to maintain consistent messaging. Training materials and runbooks were created to support operators and to iterate chatflow content based on conversation analytics.
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Chatbots and Conversational AI | AI-Powered Application |
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2015 | 2015 |
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AAT Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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AAT CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2022 | 2022 |
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AAT ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2012 | 2012 |
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AAT PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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AAT IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2012 | 2012 |
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Container Service | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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AAT CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at AAT
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by AAT Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||