AI Buyer Insights:

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Michelin, an e2open customer evaluated Oracle Transportation Management

AAT Tech Stack and Enterprise Applications

AAT HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
MHR (formerly MidlandHR) Legacy MHR iTrent HR Core HR HCM n/a 2019 2020
Payroll HCM 2019 2020
Recruiting, Applicant Tracking System HCM 2019 2020
AAT ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
ResNexus Legacy ResNexus Booking Reservation and Booking Management ERP Services and Operations n/a 2022 2022
In 2022, The Association Of Accounting Technicians implemented ResNexus Booking. ResNexus Booking is deployed on the AAT public website to provide online reservation and scheduling functionality, classified as Reservation and Booking Management. The implementation leverages the ResNexus Booking hosted engine to present calendar-based availability, configurable booking forms, resource scheduling, confirmation workflows and waitlist handling, capabilities aligned with Reservation and Booking Management systems. Configuration work focused on member-facing booking flows and public access controls, with templates and booking rules adjusted to match AAT event and training schedules. The booking system is embedded on the website to centralize event, course and venue reservations for membership services and events teams, streamlining online intake and calendar management. Governance work emphasized standardizing booking rules and user-facing workflows through the ResNexus Booking administrative console, enabling AAT teams to manage booking configuration and day-to-day reservation operations.
AAT AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HubSpot Legacy Hubspot Live Chat Chatbots and Conversational AI AI-Powered Application n/a 2022 2022
In 2022, The Association Of Accounting Technicians implemented Hubspot Live Chat on its public website. The deployment uses Hubspot Live Chat as the primary conversational layer, classified under Chatbots and Conversational AI, to capture and triage inbound member and prospect enquiries for the organization. Configuration work focused on the site-embedded chat widget, pre-chat contact capture forms, chatflows for qualification, canned responses for common queries, and automated routing into a shared conversation inbox. Hubspot Live Chat was configured to associate chat transcripts with contact records and to persist conversation history for downstream follow up and marketing workflows. Operational coverage centers on member services and marketing teams in the United Kingdom, with conversations surfaced to centralized teams for response and escalation. The implementation ties the chat channel into the broader Hubspot platform to enrich contact profiles and to enable handoff from automated chatflows to human operators. Governance practices established include conversation ownership rules, scripted handoff procedures for bot to agent escalation, and standardized response templates to maintain consistent messaging. Training materials and runbooks were created to support operators and to iterate chatflow content based on conversation analytics.
Chatbots and Conversational AI AI-Powered Application 2015 2015
AAT Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Audio Video and Web Conferencing Collaboration 2020 2020
AAT CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
CRM CRM 2022 2022
Customer Experience CRM 2020 2020
Marketing Analytics CRM 2015 2015
Marketing Analytics CRM 2019 2019
Marketing Automation CRM 2022 2022
AAT ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2012 2012
AAT PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2018 2018
AAT IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2014 2014
Application Hosting and Computing Services IaaS 2014 2014
Cloud Storage IaaS 2012 2012
Container Service IaaS 2023 2023
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2022 2022
AAT CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2013 2013
Secure Web Gateways (SWG) CyberSecurity 2011 2011

IT Decision Makers and Key Stakeholders at AAT

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by AAT Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AAT IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AAT digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD AAT Technographics
AAT is a Non Profit organization based in United Kingdom, with around 300 employees and annual revenues of $47.0 million.
AAT operates a diverse technology stack with applications such as MHR iTrent HR, ResNexus Booking and Hubspot Live Chat, covering areas like Core HR, Reservation and Booking Management and Chatbots and Conversational AI.
AAT has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as MHR (formerly MidlandHR), ResNexus and HubSpot.
AAT recently adopted applications including Google Kubernetes (K8s) in 2023, ResNexus Booking in 2022 and Hubspot Live Chat in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AAT’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates AAT’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AAT technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.