The Babraham Institute
Babraham Hall House, Babraham,
Cambridge, CB22 3AT,
United Kingdom
Cambridge, CB22 3AT,
United Kingdom
44 12 2349-6000
Professional Services
The Babraham Institute Technographics
The Babraham Institute Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Babraham Institute and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 303 The Babraham Institute employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Babraham Institute has purchased the following applications: Microsoft Dynamics GP for ERP Financial in 2017, Microsoft 365 for Collaboration in 2020, Sitecore Moosend Marketing Automation for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Babraham Institute is running and its propensity to invest more and deepen its relationship with Microsoft , Sitecore , DigitalOcean or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Babraham Institute revenues, which have grown to $55.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Babraham Institute intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Babraham Institute Tech Stack and Enterprise Applications
The Babraham Institute ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics GP | ERP Financial | ERP | n/a | 2017 | 2018 |
In 2017 The Babraham Institute implemented Microsoft Dynamics GP as its ERP Financial system. The Microsoft Dynamics GP deployment centralized core financial functions for the institute, supporting preparation of monthly management accounts and formal supervision of accounts payable and accounts receivable within the finance organization.
The implementation encompassed general ledger, accounts payable, accounts receivable, costing and budgeting capabilities consistent with an ERP Financial solution. Configuration and functional workflows were aligned to produce monthly FEC journals, perform internal service costing calculations, and manage budget and usage levels within service departments to determine charge out rates.
Operational coverage focused on the finance department and internal service units that provide reimbursable services, with finance staff responsible for line management of AP and AR functions and for delivering monthly management accounts. Governance emphasized standardized month end accounting processes, centralized charge out rate determination, and embedded procedures for ad hoc finance projects and cost allocation driven by Microsoft Dynamics GP.
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The Babraham Institute Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, The Babraham Institute deployed Microsoft 365 as its Collaboration platform. The institute references Microsoft 365 on its public website, indicating adoption of the Microsoft 365 service for staff productivity and collaboration across its organization.
The Microsoft 365 implementation centers on core Collaboration capabilities, including Exchange Online for email, SharePoint Online for document management, Microsoft Teams for synchronous collaboration, OneDrive for Business for personal file storage, and the Office desktop and web applications. Configuration emphasis is on tenant provisioning, mailbox and site collection setup, Teams workspace structure, and document library governance, reflecting standard Microsoft 365 functional workflows and role based access patterns.
Operational coverage is organization wide, supporting research groups and corporate functions with unified communication and content services. Governance activity focuses on policy configuration for data classification, sharing controls and retention, coupled with phased provisioning and role based access to align collaboration workflows with institutional processes.
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The Babraham Institute CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sitecore | Legacy | Sitecore Moosend Marketing Automation | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020 The Babraham Institute deployed Sitecore Moosend Marketing Automation on its public website to centralize email and digital campaign orchestration. The deployment placed the Sitecore Moosend Marketing Automation instance inside the Sitecore delivery context to capture on site behavioral signals and trigger event driven communications.
Sitecore Moosend Marketing Automation was configured as a Marketing Automation layer within the Sitecore managed web estate, delivering email campaign orchestration, behavioral tracking, subscriber segmentation, automated workflows, form capture, and on site personalization. The configuration emphasized reusable templates and segmentation driven lists to support recurring outreach and targeted communications.
Operational ownership rested with the institute's digital marketing and communications functions, who used the platform to manage campaigns, audience segments, and lifecycle automation directly from website events. User provisioning and role based controls were applied to separate campaign creation from list and subscription management.
Governance included centralized campaign controls, role based access, and documented workflows for segmentation and automation handoffs between content editors and marketers. This implementation positions Sitecore Moosend Marketing Automation as the Marketing Automation solution for web driven campaign orchestration at The Babraham Institute.
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The Babraham Institute IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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The Babraham Institute CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at The Babraham Institute
| First Name | Last Name | Title | Function | Department | Phone | |
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Communications Manager | Manager | Marketing | |
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HR and L&D Assistant | Manager | HR | |
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Payroll Officer | Manager | Finance | |
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Senior HR Business Partner | Manager | HR | |
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Institute Director & Head of Signalling Programme | Director | Finance | |
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Head of Human Resources | Director | HR | |
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Purchasing Manager | Manager | Procurement | |
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Head of Department and Associate Director | Director | Finance | |
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HR Business Partner | Manager | HR | |
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Payroll and Pensions Manager | Manager | HR | |
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Chief Information Officer | CXO | IT | |
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Deputy Finance Director | Director | Finance | |
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Director of Finance and Operations | Director | Finance | |
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Apps Being Evaluated by The Babraham Institute Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Babraham Institute IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Babraham Institute digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD The Babraham Institute Technographics
The Babraham Institute is a Professional Services organization based in United Kingdom,
with around 303 employees and annual revenues of $55.0 million.
The Babraham Institute operates a diverse technology stack with applications such as
Microsoft Dynamics GP, Microsoft 365 and Sitecore Moosend Marketing Automation,
covering areas like ERP Financial, Collaboration and Marketing Automation.
The Babraham Institute has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Sitecore.
The Babraham Institute recently adopted applications including
DigitalOcean Droplets in 2021, Microsoft 365 in 2020 and Sitecore Moosend Marketing Automation in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Babraham Institute’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Babraham Institute’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Babraham Institute technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.