Bakersfield, 93301, CA,
United States
The Bakersfield Californian Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by The Bakersfield Californian and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 The Bakersfield Californian employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Bakersfield Californian has purchased the following applications: SBS Financials Suite for ERP Financial in 2007, SBS Payroll and HR for Payroll, Core HR in 2007, FreeWheel Demandsuite for Agency Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Bakersfield Californian is running and its propensity to invest more and deepen its relationship with Software Business Systems , FreeWheel, A Comcast Company , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Bakersfield Californian revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Bakersfield Californian intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Software Business Systems | Legacy | SBS Financials Suite | ERP Financial | ERP Financial Management | n/a | 2007 | 2007 |
In 2007 The Bakersfield Californian implemented SBS Financials Suite, an ERP Financial application to centralize accounts payable and vendor financial records. The Bakersfield Californian deployed SBS Financials Suite to support Finance and Accounts Payable business functions for its Bakersfield, California operations.
The SBS Financials Suite implementation focused on core accounts payable modules, including vendor invoice processing, payment posting, purchase order encumbrance, and vendor record management. Configuration emphasized approval workflows requiring matching invoices to purchase orders and packing slips, and procedures to ensure W-9 collection for new vendors. The implementation operated alongside PBS publishing business systems within the company application stack.
Operational coverage centered on the Accounts Payable and Finance teams who processed vendor invoices, maintained up to date payment records, and reconciled payments to external procurement records. Reconciliations to the County’s Procurement system and routine spreadsheet reconciliation were part of daily and monthly operational controls. Workflows included verifying approvals, matching packing slips, and ensuring payments were posted to the correct vendor.
Governance emphasized invoice approval gates and reconciled contracts and purchase orders to maintain encumbrances and accurate vendor balances. Process discipline relied on maintained spreadsheets for departmental breakdowns and manual reconciliation of claims and receipts, and on billing lookups to ensure accurate account posting. The Bakersfield Californian, SBS Financials Suite, ERP Financial supported vendor management, accounts payable processing, and financial recordkeeping across the company.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Software Business Systems | Legacy | SBS Payroll and HR | Payroll, Core HR | HCM | n/a | 2007 | 2007 |
In 2007, The Bakersfield Californian implemented SBS Payroll and HR, deploying Software Business Systems' SBS Payroll and HR to manage Payroll,Core HR for its 150 employee media operations in Bakersfield, United States. The Bakersfield Californian SBS Payroll and HR Payroll,Core HR relationship focuses the application on core human resources and payroll business functions across the organization.
The deployment centered on typical Payroll,Core HR modules, including payroll processing and pay calculation, statutory and tax withholding support, employee master records, benefits and deductions administration, and core HR recordkeeping such as personnel data and job information. Configuration work emphasized payroll run schedules, tax reporting parameters, chart of accounts mappings for payroll journals, and security roles separating HR and finance duties.
SBS Payroll and HR operated alongside PBS Publishing Business Systems as part of the company application stack, reflecting an environment where payroll and HR data needed to be consistent with publishing finance workflows. Operational coverage included HR and finance teams, with Accounts Payable and payroll accounting processes coordinated to ensure vendor and employee payment reconciliations, maintenance of W-9 and tax documentation, and spreadsheet-based reconciliations referenced in operational notes.
Governance was structured around HR ownership for employee records and benefits configuration and finance ownership for payroll accounting and payment authorization, with approval workflows and reconciliation procedures formalized to match existing AP controls. Rollout and operational discipline relied on formalized data entry, approvals, and record retention processes to align SBS Payroll and HR with the Bakersfield Californian’s established finance and HR operating practices.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2024 | 2024 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Artificial Intelligence Marketing | AI-Powered Application |
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2022 | 2022 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2012 | 2012 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2018 | 2018 |
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Web Content Management | Content Management |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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