The Behavioural Insights Team
4 Matthew Parker Street,
London, SW1H 9NP,
United Kingdom
London, SW1H 9NP,
United Kingdom
44 20 3626 9577
Professional Services
The Behavioural Insights Team Technographics
The Behavioural Insights Team Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Behavioural Insights Team and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 The Behavioural Insights Team employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Behavioural Insights Team has purchased the following applications: Infor SunSystems for ERP Financial in 2014, Zoom for Audio Video and Web Conferencing in 2020, Adobe Experience Cloud for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Behavioural Insights Team is running and its propensity to invest more and deepen its relationship with Infor , Zoom Video Communications , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Behavioural Insights Team revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Behavioural Insights Team intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Behavioural Insights Team Tech Stack and Enterprise Applications
The Behavioural Insights Team ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor SunSystems | ERP Financial | ERP | n/a | 2014 | 2015 |
In 2014, The Behavioural Insights Team deployed Infor SunSystems as its ERP Financial application. The implementation established Infor SunSystems as the primary finance platform supporting the organisation's accounting and financial reporting functions in the United Kingdom, and the project context notes concurrent use of Microsoft Dynamics NAV systems.
Infor SunSystems was configured to support core ERP Financial capabilities including the general ledger, accounts payable, accounts receivable, cash management, fixed asset accounting, multicurrency posting and budget control. The configuration emphasized a consolidated chart of accounts and structured posting logic to standardise period end processes and to improve control over financial posting and reconciliation tasks.
The deployment included integration work between Infor SunSystems and Microsoft Dynamics NAV to align transactional datasets and support ledger reconciliation and consolidated reporting. Integrations focused on automated exchange of operational transactional records and mapped account structures, enabling Infor SunSystems to serve as the central financial ledger while Dynamics NAV continued to manage designated operational transactions.
Governance changes accompanied the technical rollout, with finance process standardisation, tightened posting controls and revised month end workflows to reflect the single financial system of record. The implementation narrative reflects a finance centric rollout across accounting and finance functions, with emphasis on structured configuration, integration with Microsoft Dynamics NAV and process governance to support consistent financial close and reporting.
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The Behavioural Insights Team Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, The Behavioural Insights Team implemented Zoom for Audio Video and Web Conferencing. The Behavioural Insights Team uses Zoom on their website to surface public-facing meeting and webinar access, embedding Zoom links and session entry points into web content to enable live virtual events and client-facing meetings.
Zoom is provisioned to deliver core Audio Video and Web Conferencing capabilities including video meetings, screen sharing, webinar delivery, and meeting recording, with configuration oriented toward web-embedded access and session scheduling workflows. The implementation links the Zoom application to the organization’s public engagement layer on bi.team, aligning virtual meeting functionality with client engagement and remote collaboration use cases without public disclosure of back-end integrations or governance specifics.
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Collaboration | Collaboration |
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2018 | 2018 |
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The Behavioural Insights Team CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, The Behavioural Insights Team deployed Adobe Experience Cloud to manage customer-facing experiences on its public website. The Behavioural Insights Team implemented Adobe Experience Cloud for Customer Experience workflows focused on web content delivery, personalization, and behavioral analytics.
The deployment leverages core Customer Experience capabilities typical of the Adobe Experience Cloud offering, including web content management, audience segmentation and personalization, experimentation and testing, and analytics instrumentation. Adobe Experience Cloud is used to author and serve site pages, orchestrate targeted content experiences, and capture digital behavioral telemetry for experience analysis.
Operational scope is centered on the corporate website at www.bi.team, supporting marketing, communications and research dissemination functions. Governance emphasizes web content publication workflows and measurement practices aligned with the Adobe Experience Cloud deployment, with platform controls embedded in site-level operations.
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Marketing Automation | CRM |
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2018 | 2018 |
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The Behavioural Insights Team TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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The Behavioural Insights Team PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2020 | 2020 |
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The Behavioural Insights Team IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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The Behavioural Insights Team CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at The Behavioural Insights Team
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Finance Director | Director | Finance | |
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Management Accountant | Manager | Finance | |
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CEO | CXO | Finance | |
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IT Manager | Manager | IT | |
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Apps Being Evaluated by The Behavioural Insights Team Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Behavioural Insights Team IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Behavioural Insights Team digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD The Behavioural Insights Team Technographics
The Behavioural Insights Team is a Professional Services organization based in United Kingdom,
with around 200 employees and annual revenues of $20.0 million.
The Behavioural Insights Team operates a diverse technology stack with applications such as
Infor SunSystems, Zoom and Adobe Experience Cloud,
covering areas like ERP Financial, Audio Video and Web Conferencing and Customer Experience.
The Behavioural Insights Team has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, Zoom Video Communications and Adobe Systems.
The Behavioural Insights Team recently adopted applications including
Adobe Experience Cloud in 2021, Zoom in 2020 and Postmark in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Behavioural Insights Team’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Behavioural Insights Team’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Behavioural Insights Team technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.